British high-street legends Warehouse are making their ambitions for fashion-domination clear with some marque appointments being announced today. First, there’s the news that Alasdhair Willis (Stella McCartney’s husband and the man who is behind Hunter Original’s popularity over the last few years) has been appointed as Warehouse’s new Brand Consultant – which will mean he will be instrumental in the relaunch of the brand and the formation of its new identity.

Secondly – and most importantly because obviously we’re all about the clothes – homegrown designer Emma Cook has been appointed the Design Director of the brand. The CSM graduate has found success in recent years both with her own label and for her work with various international brands. Cook will present her first collection for Warehouse in 2016 and said of the appointment, “as a British designer I’m thrilled to be joining Warehouse at such an amazing time for the brand. I’m really looking forward  to help establish the brand’s new DNA and to champion a new vision for the British high-street.”

We’re looking forward to seeing what she can do, because as much as we love to ogle Gucci and J.W. Anderson, it’s important not to forget about the Great British high-street: long may it live!

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Warehouse, the cool sister of the high street brands, gave us a special sneak peak of their Style Me If You Can competition video in an exclusive launch — not to mention delicious canapes and a wake-me-up tomato/basil vodka martini. In a Warehouse recap, the initiative states that the modern Warehouse girl is so busy, she dresses herself a whopping 9 times a day — that’s a lot of costume changes, but a diva’s gotta do…

Style Me If You Can then allowed the customers to style each of the nine looks from Warehouse‘s AW13 collection, depending if you’re a book shopper, dog walker, or something decidedly more glam. The best customer stylists? Their creations are in this campaign! Nine lucky contestants, who find out if they’ve won as they watch each launched film, had their styled look set in the video, directed by Mulberry and Miu Miu fashion videographer Danny Sangra.

Watch one of the shorts above (featuring a very enthusiastic old book keeper), get inspired, and become the Houdini of outfits. And check out the rest of the Style Me If You Can series at the Warehouse website.

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Religion Magic Print Maxi Dress

Item one on the checklist – a free-flowing hippie dress that demonstrates our free spirit. If you’re going to go cliché, then there’s no better than the spectacular print and sugary sweet fit of this maxi from Religion.

Available for £95 from Religionclothing.co.uk

Warehouse Denim Shorts Dungarees

No festival goer can be cool and alternative without dungarees, the mini-overalls that scream looking good without giving a fuck, right? We love the style of these Warehouse dungarees. Pair with Converse for new age fun with a vintage feel.

Available for £48 from Warehouse.co.uk

Lolita Lempicka L’eau Jolie Fragrance

Between music moshing and days frolicking around muddy tents, festival-goers need a little fragrant spritz now and again. Look no further than Lolita Lempicka’s new L’eau Jolie fragrance. With notes of Nashi Pear, Peony and Sandalwood, the lightweight fragrance is sweet, gentle and perfect for festival time.

Available for 30ml at £28

Carrera 5004 Craze Collection Sunglasses

Eyewear during festival season isn’t only for obvious protection from those darn harmful rays, it’s a stylish must. Fortunately, the new Craze Collection from Carrera is a one stop shop for all of your festival eyewear needs. Colourful, comfortable, and nearly indestructible, these babies are the coolest thing since tent-pimping at Glasto.

The above is available for £85 from 0800 723 45600

Office Industrial Beige Sandals

Quit whining about the mud and grab these sandals. The beige leather sandals are cute but not too girly and will stay on your feet whilst you show off your pedicure – you know, until the mud destroys it.

Available for £55 from Office.co.uk

Dolce & Gabbana Nail Lacquer in Bouganville

Speaking of pedicures, this liquid colour bomb from Dolce & Gabbana is the perfect accompaniment to all of your festival needs. It’s bright, loud and coats beautifully, so your nails will look flawless even when you’re passed out and sun burnt.

Available for £19 from Harrods.com

John Frieda Flyaway Tamer

The rule of festival beauty is to look like you don’t give a damn while looking damn fine. This impressive little wand from John Frieda will help you do just that. Without making hair greasy, the brush pats down wispy fly-aways.

Available for £10.99 from Boots.com

Givenchy HydraSparkling Lip and Cheek Stain

Get that sunny, rosy look from drunkenly dancing all day with this incredible little cheek and lip balm. Soft and creamy, the lightweight formula adapts to your skin tone and lasts for hours. An amazing touch-up without the fuss – true festival spirit.

Available for £21 from 0207 5638834

River Island Tribal Print Trousers

Festivals are one part music, one part self-discovery, and one part out-doing your friends in style. We’re convinced these fantastic blue-tinted, cheetah-print trousers with monochrome tribal relief from River Island will do the trick.

Available for £30 from 0844 576 6444

Acne SS13 Music Vest

Alright, if you’re at a music festival, why fight the obvious? This lightweight T-shirt vest from Acne literally proves your love of music in a cool, ironic manner. Pair with the wild pair of cut off trousers above to complete the festival look.

Available from Acnestudios.com

Gucci Diamond Glitter Collection Sunglasses

As we stated above, festival sunglasses are an absolute must, from the wild, bright colours of Carrera to these incredible Gucci Diamond Glitter frames. Coming in a range of colours, the sunglasses literally sparkle, adding stylish magic to an already magical moment.

Available for £210 from 0800 723 45600

Hunter Festival Millbank Pink Neon Trainers

As much as we try to tell ourselves Glasto and the best summer festivals will be sun-filled days of fun, reality and past experience tells a story of rain, mud and that drunk dude spilling beer down your back. To deal with these little mishaps, get a pair of these hardcore Hunter trainers. Not only spikey in honour of the punk trend, these bad boys are waterproof.

Available for £89 from Hunter-boots.com

YSL Baby Doll Mascara

There’s a reason we keep mentioning this tube of wonder. Brush on for a wide-eyed Bat For Lashes look.

Available for £24.50  from Yslbeauty.co.uk

Words: Elise Marraro (follow Elise on Twitter @PardonMe_Lissie)

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For its AW13 campaign, British high street label Warehouse takes the Clueless “I don’t rely on mirrors” approach ( for the, like, so  Nineties trends) with a new, interactive styling tool.

Dubbed “Style Me If You Can,” the Warehouse campaign allows the participants to choose the area and occasion they deem stylish, then style the model for that  occasion. Each self-made stylist will then create a mood board of their creations that will be shared within the Warehouse website’s customised social media outlets.

Besides finding the perfect romper for alternative book-cum-coffee shop browsing in Daltson, the Warehouse Style Me If You Can campaign offers the chance for novice stylists to win an impressive prize. Chosen by the Warehouse team, the nine best outfits will be featured in both a film and print campaign, accredited to each stylist. Additionally, the stylists will win an “i-escape” trip for two to a chosen fashion capital: New York, Milan or Paris.

The competition ends this Friday, with the films of the winning stylists appearing in August. So what are you waiting for? Start styling!

The Warehouse Style Me If You Can Competition ends Friday June 21st. 

Words: Elise Marraro (follow Elise on Twitter: PardonMe_Lissie) 

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Diane Von Furstenburg On The Go Tote

Tote bags are quite personal, from what (and the amount) we stuff into them, to the shape and colour. DVF respects the woman’s right to tote how she chooses by creating a perfectly sized and shaped tote. Coming in an array of colours and prints, including this very on trend silvery metallic, it’s one of the go-to totes of the season.

Available for £204 from Dvf.com and 02074990886

Smythson Eliot Ivory Large Tote

Practical, pretty and luxurious, this Smythson ivory tote with brown and gold detailing was made for the cool and fashionable businesswoman — the woman who wears white Valentino suits, bright lipstick and Gucci sunglasses while breaking men in the boardroom during her morning coffee. Check out the rest of the chic SS13 Smythson collection in the video campaign here.

Available for £1,395 from Smythson.com

River Island Orange Leather Structured Tote Bag

Nothing brightens up an outfit like a hearty tangerine dream tote — particularly during our present gloom this early summer. The structured leather bag from River Island is simple and very chic with the added gold buckle detailing, for a look that screams expensive without breaking the bank.

Available for £70 from Riverisland.com

Dior Homme Metal Corner Tote

The weekend bag from Dior Homme is sleek, dark and very mysterious. Made from premium calfskin, the tote’s barrel shape and arched handles allow for premium mobility without any extra clunk. From the gorgeous black sheen to the silver metal detailing and tied leather strand, this bag is practically luxurious.

Available for £4,400 from Dior.com, Selfridges,  and 0207 172 0172

Warehouse Contrast Zip Tote

This neutral Warehouse tote seems understated and normal, but has a pleasantly surprising twist — or should we say zip? For conservative socialites and penny pinchers alike, the red contrasting zips strike through the structured tote for detailing that is fun, but not tacky or overwhelming.

Available for £42 from Warehouse.co.uk

Prada Saffiano Lux Colbalt Blue Tote

What more can you say when describing a Prada bag? The Saffiano Lux tote is big rather than cumbersome, bright without seeming brash, and accented without looking trashy. The hues are loud enough for summer, but fit perfectly into the deep pigments of AW13. In addition to the blue, the Saffiano Lux tote comes in an orange/hot pink and a brown/beige two-tone.

Available for £1,290 from Old Bond Street and Sloane Street boutiques and Prada.com

French Connection Printed Horses Black and White Canvas Shopper Tote

The Printed Horses tote from French Connection checks many of the trend boxes: monochrome, leather accents, and animal prints. But the pre-fall AW13 French Connection tote is much more, as it combines the aristocratic past of the black and white equestrian print with a presently urbane cool in the shape and structure of the bag.

Available for £125 from Frenchconnection.com

Words: Elise Marraro (follow Elise on Twitter: PardonMe_Lissie)

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