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Although you might usually turn to Leeds based artists for some spiky techno or a bit of rapid fire jungle, the four lads from Vitamin take a slightly different approach. They’re indie poppers with a bit of sugar-coating to sweeten the deal and, at 20 years’ old, they’re doing alright. Having played together in various guises since they were just 12, they finally decided to hit the music-game full time last year. One student house and a catchy debut EP later, and the boys have just released their dancy follow up To Believe. It’s a little bit spikier than their first record, but still qualifies as good old guitar led pop that’ll have you humming those catchy choruses for days.

The band’s newest release since To Believe, is ‘This Isn’t Love’, a heartfelt slice of guitar led goodness that we can premiere exclusively today on Wonderland. Mixed by Chris Zane (who’s got production credits with the likes of Friendly Fires and Passion Pit), the song is, according to frontman Jared Laville, “about the journey you take in a relationship from the beginning to the end, and when you come to realise that you can’t reciprocate the love that is given to you. Realising ‘this isn’t love’ can feel like a revelation so we made the music feel celebratory and free, to reflect that feeling.” That bouncy melancholia is also reflected in the video, which is a little bit pink and glossy, and a little bit plain weird (always a good thing). Plus, we haven’t seen a boyband rock all white looks like this since East 17 – and you can’t ask for more than that, can you?

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Leeds lads Vitamin are in good company at home with National Anthem. Haim and Chvrches were introduced to the world via the label so here’s hoping Vitamin will find themselves to be contemporary indie icons too. They’ve certainly started well, picking up a premiere of “To Believe” on Huw Stephen’s Radio One show, everyone’s new music fairy godfather. Sitting comfortably on the BBC Introducing playlist currently, we’ve already pencilled them in as Reading and Leeds fest prediction for next year.

“To Believe” is friendly and familiar, sounding like all your teenage nights out, innocent but alive. Documenting parties in the big city suburbs, the video’s got us ready to hop on a train to Leeds for their next sweaty warehouse party. “We wanted to make a video that showed our life in Leeds so we threw a big party in the warehouse we rehearse in and filmed from when we woke up till we went to bed,” said the boys in the band. “We got our mates to DJ, hung some party lights everywhere and bought a load of booze. Word got around and people couldn’t get in so it was total chaos but great fun! That’s what we love about this video, it feels like it has really captured who we are and what we do. Every place and person in it holds a strong connection for us, so it feels great to be putting this out there!”

Vitamin release their new EP “To Believe” 13th November.

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