From February next year James Long’s vivid and textured collection will be available in River Island stores all over the country. Priced between £28 and £90 this is a chance for anyone to buy a piece by this exciting emerging designer. With a key aesthetic of denim, leather and prints the 10-part line also features touches of PVC, nylon as well as hot pink piping on just about everything.

The focus piece of the collection is a bomber with removable sleeves that will transcend seasons. If you’re a fashion introvert (shame on you), but you still want a piece of the action, you can interject a hint of Long’s style into your daily look with a pair of sunglasses or a rucksack. This range is a chance for those most comfortable in streetwear to step out of their usual co-ords comfort zone and into Long’s world of hand-drawn designs and bold geometric prints.

Having already caught the eyes of creative directors and fashion directors this is James Long’s chance to make his name as those championed by River Island’s Design Forum have before him. By making the collection more accessible to high street customers without compromising on his own distinctive ideals, Long’s line is certain to fly off shelves.

Words: Lily Walker.

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After a successful menswear collaboration with Joseph Turvery, River Island have teamed up with another of Britain’s youngest and finest design talents, Katie Eary. The River Island Design Forum focuses on collaboration with some of London’s brightest designers, and at the British Fashion Council’s 7th Fashion Film Festival (sponsored by River Island) Katie Eary launched her womenswear collection for the brand.

The accompanying fashion film is directed by Kinga Burza, who’s worked on music videos for the likes of Ellie Goulding and Katy Perry in the past, and now designer Katie Eary. The creative pair together created a truly awesome and inspiring short film.

The film was inspired by the illuminate and dreamy photography of Rinko Kawauchi and Harley Weir, following the relationship between and Artist and their muse; the latter dressed solely in Katie Eary for River Island and played by model, Enikő Mihalik. Katie hooked up with close friend Kanye West for the soundtrack; ‘Blood on the Leaves’ from his recent album Yeezus. Check out the film below.

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