James Long will join River Island’s Design Forum alumni next season with a kaleidoscopic coloured collection.
From February next year James Long’s vivid and textured collection will be available in River Island stores all over the country. Priced between £28 and £90 this is a chance for anyone to buy a piece by this exciting emerging designer. With a key aesthetic of denim, leather and prints the 10-part line also features touches of PVC, nylon as well as hot pink piping on just about everything.
The focus piece of the collection is a bomber with removable sleeves that will transcend seasons. If you’re a fashion introvert (shame on you), but you still want a piece of the action, you can interject a hint of Long’s style into your daily look with a pair of sunglasses or a rucksack. This range is a chance for those most comfortable in streetwear to step out of their usual co-ords comfort zone and into Long’s world of hand-drawn designs and bold geometric prints.
Having already caught the eyes of creative directors and fashion directors this is James Long’s chance to make his name as those championed by River Island’s Design Forum have before him. By making the collection more accessible to high street customers without compromising on his own distinctive ideals, Long’s line is certain to fly off shelves.
Words: Lily Walker.