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Starting from last thursday and for one week only, Kenzo have re-imagined 11 Rue Debelleyme, 75003 and transformed it in to a digital pop-up shop giving visitors to Paris’ ‘haut’ marais an opportunity to join Kenzo and Blue in their combat against overfishing and in the development of marine reserves around the globe.

The pop-up store will feature a giant aquarium that is connected to Kenzo’s e-store, customers can purchase special collectors items from the Kenzo No Fish No Nothing capsule collection. You can browse the garments and accessories and learn about the collaboration and its objectives. Once the purchase is validated a digital fish is generated and added to the aquarium.

You can also add your fish to the aquarium by instagramming the store with the hashtag #NoFishNoNothing, every so often 30% of the fish disappear, as an example of the approximate amount of marine species that are threatened with extinction each day.

Blue have helped double the figures of oceans protected and are continuing to reverse the decline of ocean life. If you’re nearby, head down to the digital pop-up and do your bit!

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Lisa King started her days as the assistant to Kylie Minogue mega-stylist Will Baker, getting her big break by creating the centrepiece gown for the Kylie retrospective at the V&A (ugh-mazing). The witty designer has since worked as a print designer for high fashion labels including Diane Von Furstenberg and Calvin Klein – but now, she’s cutting loose and showing her designs for all to see with her Boxpark pop-up.

Influenced by hip-hop and ideas of dichotomy, Lisa’s unisex SS13 accessories collection forges together seemingly opposed notions of concept, from masculine versus feminine to industrial versus organic. Like King’s own quirky style, the deconstructed petals of her Flora prints and the marked punctuation of Screw give the finger to traditional boundaries.

From her satirical puns, including the brash ‘Screw You’ and ‘Fancy a Screw’ emblazoned across hippie-loving canvas totes, inconspicuous necklaces to those infamous scarves, the Lisa King spring collection and pop-up isn’t easily missed.

Check out the video of the star-clustered, pop up opening event below, and visit the official Lisa King website for a chance to win tickets to a secret gig in-store this Friday.

The Lisa King Boxpark London pop-up on runs from 23 May to Friday 31 May. Check out her complete SS13 collection at www.lisakinglondon.com

Words: Elise Marraro (follow Elise on Twitter: PardonMe_Lissie)

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How and why did you start Primitive London?

We knew so many talented underground/emerging designers from London and Tokyo and wanted to create a space that we could invite them to exhibit and sell their work in. We found an amazing arch around the corner from our studio in Haggerston two years ago and couldn’t resist taking it because it was so cheap. Primitive started off as a gallery where we had installations, performances and music. Then we finally were able to change it into a boutique where we would sell our friends’ fashion designs.

How did you and Lui meet?

We met at a Louis Vuitton party on New Year’s Eve in 2009/10. I was living and working in Tokyo an English teacher and designing my jewellery line Torso Corso. Lui was studying at fine art at Central Saint Martins at the time was visiting her family from London. We both weren’t meant to be at that party so we met completely by chance. We haven’t been apart since!

How did the pop-up shop in Tokyo happen?

We were invited by Fake/Candy to open a pop up shop on their third floor, which is usually used as a gallery space and showroom. They’ve never done a pop-up shop there before, so it’s really exciting and we’re bringing them designers they and their customers have never seen- such as Joseph Nigoghossian, Nadir Tejani, Nano Aoshima, L_A_N and Cassette Playa. We’re also exhibiting each of the 10 designer’s video installations over a three week period.

Where does the name Primitive London come from?

We think the name fits our approach to fashion and art – celebrating an undeveloped and ‘real’ attitude about what we like to do and wear. Primitive can also mean ‘beginnings’ and as this is our first project we thought it was a perfect name.

How do you pick your designers?

We meet a lot of designers through our friends and Riyo, Lui’s sister. They worked in cool fashion boutiques and met a lot of young designers and artists making DIY collections with nowhere to stock them. Our network’s grown since then by word of mouth.

Was it a conscious decision to only stock London and Japanese designers?

We decided to stock London and Japanese designers because we both have a strong connection and relationships with these two cities. All the designers have a similar energy and a raw, DIY attitude towards fashion.

Could you pick a few designers you stock you particularly love?

We like Nadir Tejani, he consistently sets himself a guideline of strict rules. For example, on one collection he will only pattern with one shape – like a rectangle- and then militantly follow the rules he’s created. It’s completely mad and the result is always really unique.

Are there any differences in style between Tokyo-ites and Londoners?

In Tokyo you can wear head to toe Cassette Playa, but you can’t really get away with that in London. London is more subdued and I guess young people have less money to spend on clothes. Style in London is created, whereas Tokyo it’s bought in stores.

www.primitivelondon.co.uk

Primitive London’s pop-up shop is open till April 30 at Fake Tokyo, 18-4 Udagawa cho, Shibuya ku, Tokyo 1500042.
Words: Zing Tsjeng

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The last time Odd Future were in the UK, they took over the “Hideout” space in Soho. What can we expect this time around?

You can expect a much larger collection this time. Odd Future will also be exhibiting some photography from their recent escapades.

Will you guys be stocking the full range?

Yes, including denim, hoodies, tees, hats and various accessories.

Is it limited stock or will fans leave with exactly what they came for?

We have a great deal of stock and hopefully nobody will go home
disappointed.

How long is the shop open for?

The store is open on Weds 28th to Mon 2nd April, 11 to 7pm each day, and 11 to 6pm on Sunday and Monday.
–
Will Odd Future be around for the opening?

The guys will be there for most of the opening day and will be regularly popping by throughout the week. They’ll also be doing some live illustrations on the shop’s walls.

Words: Jade Thompson

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