If you’ve sat through as many campaign videos as we have, then you probably know that they can be a tiresome business. Often resembling an extended perfume advert, they don’t always succeed in elevating fashion film to the sophisticated (or at the very least entertaining) art form it can be when practiced by pioneers like Nick Knight. Fortunately, Melbourne-based jewellery designer Lucy Folk has been working hard to change all that.

Last year we premiered the candy-coated video she put together for her Resort ‘15 collection, and things have only got better since then, because for this Resort ‘16 collection, Lucy’s taken things to Venice for a hilariously eccentric short film. Shot during the Biennale Art Festival, Tesoro features talented siblings Quentin and Jemima Jones on the search for a husband in Venice. If this all sounds distinctly regressive, don’t worry, it’s certainly not to be taken seriously. Instead, it’s a chance for a kind of Wes Anderson inspired adventure, complete with a cod-Italian voiceover and silent film-style subtitles on screen.

Lucy said that “the inspiration stemmed from iconic images of boat parties in Venice as captured by Helmut Newton and epitomised by Brigitte Bardot and it grew from there.” So as well as being tongue-in-cheek and wonderfully irreverent, it also happens to look rather good as well: what better backdrop could there be to jewelry and sunglasses than pristine white outfits on Venice’s glistening waterways? Now all you need to do is check it out and get ready to be disappointed when the next fashion video you see is considerably less funny and joyous than this one.

Creative Director: Lucy Folk

Director: Sophie Edelstein

Producer: Isla Gordon-Crozier

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The Melbourne based jewellery designer, who finds inspiration for her delightfully luxurious, yet totally wearable designs from summers spent working at her father’s restaurant, has released a fashion film to accompany the campaign for her newest collection, suitably titled SUGAR.

Featuring jawbreaker inspired jewels, candy coloured clutches and bonbon earrings, the collection for the first time also includes sunglasses, designed in collaboration acclaimed eyewear designer Sunshine Bertrand and and editor at large of i-D Julia Sarr-Jamois.

We adore the collection and the accompanying clip, which adopts a sweet and cheeky take on the theme, with three greedy individuals getting more than their fair share of both the jewellery and the sweet delights that inspired it. Check it out below, we can assure you you’ll be left hungry than more for just Folk’s delectable wares!

Sugar from Lucy Folk on Vimeo.

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Lucy Folk is back again, this season serving up Appeteaser – a collection all about the gratification of giving into edible guilty pleasures

Famed for her adventurous take on jewellery, that is good enough to eat, Australian designer Lucy Folk is back with another collection of decadent delights.

Contemplating cult classics’, fantasising about forbidden favourites, indulging in an indecent la bouffe – the mood is ultra alluring in fanciful forms. Sterling silver, rose and yellow gold vermeil, fresh water pearls, powder coated steel, 22 carat gold, rubies, white diamonds, black diamonds, tsavorite garnets and ceylon sapphires serve up this season’s palette of tempting, tasteful delights.

Whilst aphrodisiacs emerge in the form of fresh water pearl oyster shells, glimmering in sterling silver and rose gold. Diamond and sapphire encrusted caviar rings sparkle seductively while salty pearl adorned crocheted platter collars make the mouth water. Friendship bands are more exciting with excess; covered with golden crochet sleeves and smothered with pearls. Pepper is cast in precious metals and is sprinkled with pleasure on a selection of rings, earrings and necklaces.

Full of exotic tastes and sought after shapes, Appeteaser exudes delectable decadence, serving up an enticing slice of fashion and flavour served best with a bottle of the finest champagne!

CREDITS:

Creative Director: Lucy Folk

Director: Sophie Edelstein

Production Designer: Lizzie Nanut

Executive Producer: Jo De Fina

Director of Photography: David Myrick

Soundtrack: Boom Bip

The post Lucy Folk: Appeteaser appeared first on Wonderland.