James Lima Archives | Wonderland https://www.wonderlandmagazine.com/tag/james-lima/ Wonderland is an international, independently published magazine offering a unique perspective on the best new and established talent across all popular culture: fashion, film, music and art. Wed, 14 Oct 2015 15:38:37 +0000 en-GB hourly 1 https://wordpress.org/?v=6.3.1 Prada Inside Me /2015/10/14/prada-inside/ Wed, 14 Oct 2015 15:38:37 +0000 http://www.wonderlandmagazine.com/?p=58880 Six totally surreal and dreamy animated videos by director James Lima accompany the new Prada Inside Bag release. We’ve been desperate to get our hands on the Prada Inside Bag since we first caught sight of it at their Autumn/Winter 2015 show. Featuring a secret bag tucked within another we’ve been totally captivated with its […]

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]]> Six totally surreal and dreamy animated videos by director James Lima accompany the new Prada Inside Bag release.

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We’ve been desperate to get our hands on the Prada Inside Bag since we first caught sight of it at their Autumn/Winter 2015 show. Featuring a secret bag tucked within another we’ve been totally captivated with its air of mystique and mystery. Now Prada, who are known for championing creativity – think Prada Journal – have created a series of shorts in collaboration with director James Lima to accompany the bag’s release.

The films are playful, seductive and daringly original (just like the bag) and transport you to a fantasy world – just perfect for getting over the midweek blues. Each whimsical animated short starts with unzipping a Prada Inside Bag to unearth magical realities within… intrigued?

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The shorts are being released one a day until 18th on Prada’s social networks and on www.prada.com #PradaInsideMe

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