Wonderland.

PRADA INSIDE ME

Six totally surreal and dreamy animated videos by director James Lima accompany the new Prada Inside Bag release.

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We’ve been desperate to get our hands on the Prada Inside Bag since we first caught sight of it at their Autumn/Winter 2015 show. Featuring a secret bag tucked within another we’ve been totally captivated with its air of mystique and mystery. Now Prada, who are known for championing creativity – think Prada Journal – have created a series of shorts in collaboration with director James Lima to accompany the bag’s release.

The films are playful, seductive and daringly original (just like the bag) and transport you to a fantasy world – just perfect for getting over the midweek blues. Each whimsical animated short starts with unzipping a Prada Inside Bag to unearth magical realities within… intrigued?

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The shorts are being released one a day until 18th on Prada’s social networks and on www.prada.com #PradaInsideMe

PRADA INSIDE ME

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