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KIM KARDASHIAN

Queen of the virtual world, Kim Kardashian: Hollywood had been played for almost six billion minutes by its global users by just its THIRD QUARTER. Take a moment to mull that over. We’re certainly guilty of trying to up our online celeb status on the game whenever there’s a quiet moment in the office, but six billion minutes?! To be fair, your daily outfit change takes a lot consideration and you need to up your dating profile as much you can, don’t even get us started on property purchases, pets or special tasks. We’re starting to understand the six billion minutes thing.

K-PEZ IN THE SIMS

Our cover star Katy Perry got a Sim makeover for The Sims 3 Katy Perry Show Time and The Sims 3 Katy Perry Sweet Treats. We lost a lot of hours playing The Sims as kids and can still hear the digital backing track sometimes along with Sim gibberish rolling in the back of our minds. Katy Perry’s already almost a caricature of herself with her kawaii bug eyes and shark pals on stage so her arrival as a video game character was no surprise.

HUGH HEFNER

Oh dear. Someone let a teenage boy with the dream of visiting the Playboy mansion grow up and be a video game designer. The game came out on Playstation 2 (how vintage) in 2005 and you can pretend to be Hugh from the early days and turn yourself into a legit (problematic usage of that word) businessman with the Bunnies. Carmen Electra is on hand to star in your meticulously planned photo shoots.

50 CENT

Before he filed for bankruptcy – sorry about that man – 50 Cent starred in not one but two video games, the aptly named 50 Cent: Bulletproof (remember he was shot nine times) and 50 Cent: Blood on the Sand. Play as Fiddy, get calls from your pals in prison and uncover international conspiracy theories alongside Eminem and Dr. Dre.

NICKI MINAJ

And lastly let’s get excited about Nicki Minaj’s new game! Made by the same team as Kimmy K’s, Nicki’s input is her “creative direction”, so it’s bound to be pink, female-positive and incredible. We’re hoping for a Drake cameo for all the Barbz and Ken Barbz to go mad for. Will her avatar will have all of Nicki’s best facial impressions as well as her snarls and growls for sound effects.

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You probably shouldn’t wear Namilia’s designs to dinner with your Nan. Phallus shapes layered into patterns, latex and emojis, even if your Nan was down with the feminist attitude and genitalia garments, you’d probably have to spend a good half hour explaining the intricate differences between a face and a face.

Nan Li and Emilia Pfohl created the brand together after completing university in Berlin and brought their clothes to life with the attitude, ‘my pussy my choice’. Clothes with inflatables, as seen in their latest collection, are unfortunately not always going to be appropriate for everyday wear, but you can take on their ethos any day of the week. After looking to any girls who go against the body perception grain for inspiration, from Arvida Byström to Kim Kardashian, their collection is a loud and ironic declaration of what femininity is for youth in 2015 and all the more intriguing for combining hyper-feminine fabrics and styles with digi-prints and unabashed sexuality.

Here, we take a look at their not-for-Nans collection – shot by Millicent Hailes – and learn who the ultimate Namilia girl is.

You met at University of the Arts in Berlin, how long did it take for you to realise you wanted to work together? What attracted each of you to one other?

The first time we worked together was on our 2nd year of BA for a collection project in 2011. During that time we realised creatively we function almost like one person. We have the same expectations, spirit and drive and of course there are often discussions and arguments but that just makes the decision making process and development so much more fun and faster. It’s a constant exchange of ideas and thoughts and we really push each other to our limits. It is so rare that you meet someone with the same work ethic and ambitions for the future that it just felt right to start our own thing after college.

How do you go about designing as a duo, do you find you often have to compromise? What does each of you bring to the brand?

For us the design process is a constant discussion and research. We talk about everything that concerns, inspires and drives us in our lives and that all influences the visual outcome in the end. If you are alone with your thoughts you often get stuck and need someone else’s opinion just to move on so it’s great to be two people bouncing off ideas all the time. I would say that Emilia’s focus lies more in the garment and she focuses a lot more on things like details, quality and finishings whereas I am more about the big scales, fantasy and the story of the collections.

At what stage in the creation of your latest collection did the idea for an inflatable element come in? What are you trying to create with this unconventional aesthetic?

It came to us during one of the first stages of research. We were researching a lot about how clothing can be symbols of power and the representational value of historical garments like the 2D silhouettes of Rococo court gowns with the sole purpose to demonstrate the wealth and power of the wearer. We wanted to recreate that feeling of a larger than life silhouette in a modern and fun way so instead of using the traditional construction method of boning we wanted to play on the emptiness and illusion of clothing by using air to literally blow up the silhouette.

What’s your favourite piece from your latest collection?

We would say that the Kimi dress (inflatable latex dress with trompe l’oeil velvet heart effect) is one of the most successful silhouettes in this collection. The inflatable element in printed velvet really merges with the latex garment and floats around the body to create an optical illusion of a floating heart. Also the embroidery „think outside the cocks“ which is done in traditional goldwork technique on top of a sexmoji vinyl print is one of the main slogans of the collection.

Namilia describes itself as an ‘empowerment and celebration of a radically new, ironic and youthful understanding of femininity’, what’s your definition of femininity in 2015?

We feel that the word feminism has become this really heavy almost negative expression which is intuitively connected with a really aggressive, man hating movement from the past. For us feminism in 2015 should simply mean that you should be able to be whoever you want and to celebrate that choice.

Who’s your ultimate pin-up figure for the brand, who would you love to design for?

Each outfit in the collection is based on and dedicated to one of the leading characters in current pop culture like Miley Cyrus, Nicky Minaj or Kim Kardashian. We’d say that they are definitely our icons at the moment that we would love to design for but besides that we see any girl with the right attitude and spirit as part of our Namilia gang.

How do you imagine the typical Namilia girl?

For us the Namilia girl questions and rebels against common rules and perceptions of femininity. She stands up for what she believes in and ideally wears our clothes to demonstrate that be it on stage or on the streets.

You play with emojis for one of your prints and speak about how social media has empowered us to speak up, what is the most significant way social media has impacted your lives?

Instagram has been a major part of this project during almost all stages. In the beginning our research was almost entirely done via Instagram to look at really recent and instant material and the phenomenon of fan and stardom nowadays. Now as we are establishing a „brand“ it gives us the possibility to be in direct contact with our customers and fans. We get direct feedback from all around the world and can connect with them instantly and now Instagram has become our main presence in the internet.

If you were an emoji, which would you be?

Definitely the explosion emoji and you will find out why during our fashion show as part of Los Angeles Fashion Week in October so stay tuned!

What are your plans for the brand for the future, what are you working towards?

At the moment we are trying to figure out our own approach on how to establish a fashion label in 2015 and to really push the boundaries between reality and virtuality and art and fashion because for us garments, just like a piece of art are a visual platform to proclaim beliefs, conflicts and dreams as young creatives.

Words: Lily Walker

Photography: Millicent Hailes

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White cotton ribbing turtleneck top by FAUSTINE STEINMETZ

Taken from the Summer issue of Wonderland.

Faustine Steinmetz isn’t too happy with fashion. “I’ve seen Kim Kardashian on the front of too many magazines,” she sighs. “During Fashion Week my Instagram was entirely about her changing hair colour.” If you needed to single out the person least interested in what’s on top of Kim Kardashian’s head, I’d take a gamble it’s Faustine. As we sit in her studio in Seven Sisters surrounded by pieces of her trademark soft, woven denim it becomes clear that the kind of fashion funding ad-riddled magazines and self-loathing is not welcome here.

White cotton ribbing turtleneck top, hand felted wool and cotton skirt, hand woven bag in cotton and copper and white shoes by JULIA THOMAS x FAUSTINE STEINMETZ

White cotton ribbing turtleneck top, hand painted silver hair clip and brooch by LARA JENSEN x FAUSTINE STEINMETZ, denim hand painted jeans and shoes by JULIA THOMAS x FAUSTINE STEINMETZ

Blue American cotton denim jeans, black vegan leather hand painted shoes by JULIA THOMAS x FAUSTINE STEINMETZ and bracelet and necklace hand painted on silver by LARA JENSEN x FAUSTINE STEINMETZ

Photographer: Anna Victoria Best

Fashion Editor: Lola Chatterton

Words: Bertie Brandes

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Taken from the Summer 2015 issue of Wonderland:

“When I was younger I used to be super, super shy and I would have to communicate with people through my parents,” singer and actress Pia Mia Perez says over the phone, as we swap small-talk from different sides of the Atlantic. It’s 1pm for her and 9pm for me. A couple of hours ago, as I sat down to a telly dinner in front of an another rerun of The Big Bang Theory, 522 of @princesspiamia’s almost 400,000 followers favourited her morning Tweet (“Wake up and plan to be a hero.”), 313 of them going on to retweet. She also has 1.3 million Instagram fans – yesterday’s selfie clocked 3,000 likes.

At 18 years old, the girl from Guam – an island with a population of just 165,000 – has clearly acquired a more desirable dialogue. “I think social media and the internet is a huge platform,” she says, “especially for people trying to get their talent out there, it’s very important.”

Her own talent (see last year’s dance-pop debut EP “The Gift”) initially caught the attention of her school’s musical director during a third grade production of Cinderella. “I started singing and I got super-comfortable. I just fell in love with the stage and with music. I felt like it was the easiest way for me to communicate how I feel.” Fast-forward to August 2013 and Mia is having dinner at a friend’s place. That friend is Kylie Jenner and the table is a full-on Kardashian affair, with Kanye sat to Pia’s right. Drizzy is also there (natch), and Pia Mia performs “Hold On We’re Going Home”, which Kim films and uploads to Keek – cue adoring fans and gossip site chat.

Away from the round table (actually more of an oblong), Pia Mia has a prominent YouTube channel, set up by her sister Kandis. “I was just a little girl on Guam singing at very small venues for people on the island, and if it weren’t for YouTube I don’t know if I would be where I am today,” she reflects, adopting a sincere tone. “Having a social platform that anyone in the world can see gives you such a huge audience and a bigger voice. It gave me the opportunity to reach people outside of the island, so definitely YouTube and all social media forms are a huge, huge deal.”

Signed to Interscope Records in early 2014, she works closely with the producer Nic Nac (also responsible for Chris Brown single, “Loyal”), and has collaborated with Brown and Tyga (forthcoming) and Chance the Rapper on “Fight For You”, a track that appeared on the soundtrack of last year’s sci-fi blockbuster, Divergent.

Most recently she hooked up with rapper G-Eazy, working together on the single “F**k With U”. Default racy video and lyrics – “I’m in lust with you/I just want to fuck with you” – aside, the song delivers that brand of genuine sex appeal that makes bodies move in clubs. More curious (to a British twenty-something audience at least) are her covers of Craig David’s “Fill Me In”: a popular live session track for SBTV, and an official video with Austin Mahone, complete with drone talk as a precursor.

In April 2000, when Southampton’s finest got a UK number one with that song, Pia Mia was just four years old. “Nic came to me with this idea because he loved the original,” she explains. “He said, ‘Pia, you should do this, but let’s do a spin on it, get someone to feature on it with you.’ So he kind of came up with the idea and I thought it was amazing. When I was in the UK, I met with one of his co-producers actually, and we went into the studio – it was pretty dope.” Already being compared to Rihanna (part curse of any musician with a vagina making R&B-tinted pop music, part bona fide observation), and receiving proper pop star treatment in British shopping centres (“security had to escort me and my team into this secret spot in the mall, it was crazy”), Pia Mia Perez is on course to soundtrack summer 2015, offline and all.

Black and white zebra print bikini by H&M, red silk vest by ACNE STUDIOS and jewellery Pia Mia’s own throughout

Blue plaid shirt and blue plaid shorts both by NO. 21 and blue bathing suit by H&M

Black silk embellished crop top by NO. 21, black silk skirt with belt by ALC, black and white nylon bikini by TORY BURCH and white sandals by TOPSHOP

Photographer: Bella Howard

Fashion Editor: Sean Knight

Words: Zoe Whitfield

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