Do you remember what you were doing at 5 years old? Starting primary school? Just about mastering the art of not getting strawberry jam everywhere? Whatever it was, the likelihood is that it probably was not modelling for Fendi. Which is why seeing the latest accomplishment of North West might come as even more of a stinger, as the five-year-old has now added campaign model to her probably-already-longer-than-yours list of achievements.
Three generations of Kardashians star in the campaign, as North joins Kim Kardashian and Kris Jenner, for the 10th anniversary of the Italian fashion house’s iconic Peekaboo bag.
Shot in LA, the grainy film (akin to the style of a home video) sees Kim and North walking through a wheat field, with North running ahead and plucking flowers. Later in the film, momager Kris joins the pair, posing poolside with Kim. And talk about keeping it in the family, with the clip soundtracked by one of Kanye West’s early tunes “Love Lockdown.”
This comes as part of Fendi’s #MeAndMyPeekaboo project which features women in iconic families from around the world. It will also showcase Ewan McGregor’s daughters, actress and photographer Clara McGregor with sister and songwriter Esther McGregor.
Watch the video below…