Let the supermodel overhaul your undie drawer with her new Lounge collection.
Look me dead in my eyes and tell me you don’t need new underwear. Actually, not just underwear, lingerie. You can’t do it, can you? The art of undressing hasn’t been much appreciated of late — stockings and garters sacrificed at the altar of athleisure, lacy bras buried behind baggy t-shirts. Well, thankfully, supermodel, actress, author and patron saint of good underwear, Emily Ratajkowski, has delivered her most comprehensive collection of unmentionables yet.
This is, of course, nothing new for Ratajkowski. Devotees of the model will have followed her all the way from her personal swimwear project, Inammorata, to the resurrected runway show of a certain apparel giant this week. Throughout that tenure, she’s empowered countless women to feel at home in their bodies, steadfastly reinforcing that intellect and sex appeal aren’t mutually exclusive.
Partnering with beloved UK lingerie brand, Lounge, Ratajkowski output includes more wholesome outer layers – elevated skirt sets and even an argyle cardigan – before stripping down to lacy everyday essentials and flirtier floral pieces. Below, she tells Wonderland what lingerie means to her, and why all women should shimmy into something more (or less) comfortable.
Starting from the beginning, how did this collaboration come to be?
This collaboration came together really naturally. I’ve been familiar with Lounge for a while, I love their supportive yet sexy styles. And I love what they represent! So it was exciting to be able to work with them finally.
What conversations did you have with Lounge about intention and design/creative direction for the collection/campaign?
From the beginning, the conversations were centered on honesty and simplicity. The campaign was designed to reflect what Lounge represents: comfort, sensuality, power, and ease.
How would you respond to women who feel their bodies aren’t meant for lingerie?
I’d say: that’s exactly why you should wear it. We’ve been fed such a narrow idea of what’s “sexy” for so long, but real sexiness has nothing to do with size or shape. It’s a feeling — and everybody is deserving of that feeling.
Words – Beatrice Hazlehurst
