This is Allegra: Drawing on the glamour and speed of the vintage roadster. With Maura Higgins continuing her longstanding relationship with GUESS, we celebrate the form, feel and function of the Allegra silhouette.
Whether it’s a villa or a castle, Maura Higgins understands the mechanics of glamour. Pointed hats, opera-length gloves, a razor-sharp bob – the blueprint of a modern bombshell, perfected.
But now, she’s leaning further into the vintage fantasy, taking centre stage for GUESS’ latest campaign: Allegra Shows Off. Infused with the spirit of the open road, the campaign spotlights the Allegra silhouette – a study in form, feel and function – distilled into a confident, high-gloss take on modern femininity, with Higgins taking the driver’s seat. She might not rely on an oversized carryall to ricochet between meetings, office hours and last-minute dinners, but the rest of us do. And the Allegra is your new companion designed to keep pace without ever missing a beat.
“At GUESS, accessories have always been statement pieces. Allegra is exactly that — distinctive, tactile, endlessly wearable, confident and unmistakably ours,” says Nicolai Marciano, Chief New Business Development Officer at GUESS, speaking about the campaign.
“With SHOWS OFF I wanted to build a whole modern GUESS world: the glamour of a vintage roadster, seamless studio light, real attitude. Cinematic, aspirational, and a femininity that’s expressive, effortless, and completely self-possessed.”
Available in tote, satchel and shoulder styles, the design is defined by soft pleating, knotted lace details and retro bronze G hardware. Available in shades of Cognac, Espresso and Olive, the collection taps into an easy, understated autumnal mood. Adding to cart!
