An immersive celebration of a scent that defined a generation, and is on route to define the next.
Reportedly, a bottle of Dior Sauvage is sold every 30 seconds, that’s over 12 million sold each year, globally. Since 2021, it’s held the crown as the world’s best-selling men’s fragrance – and, let’s be honest, it probably reminds you of an ex-boyfriend. In a good way, though.
To celebrate its olfactory reign, Dior took over London’s Somerset House for an immersive night of music, grooming and cinema. Lily-Rose Depp’s dad (Johnny Depp), face of Dior Sauvage since 2015 was in attendance, joined by London’s effortlessly cool next-gen: Gene, Anaïs, and Lennon Gallagher.
Irish musician Grian Chatten of Fontaines D.C. delivered a live performance before the decks were taken over by DJ Buck Betty, keeping the energy high.
The space, inspired by traditional Western saloons, featured The Wild Theatre, screening the latest Sauvage short film by Jean-Baptiste Mondino, drenched in the dusty, cinematic flair of ’60s desert Westerns. Then it was off to The Barber Shop, where guests could get sharpened up by expert hands, including Dior Beauty grooming authority Hayden Cassidy.
Keep scrolling for a look at what went down in the evening of celebration…
Words – Moira González
Images are courtesy of Christian Dior Parfums
