Feeld and Gustaf Westman team up to design the first-ever bed for non-monogamists. Sitting down with Wonderland, the Swedish designer unpacks the role furniture plays in both emotional and physical connection — and what it means to step outside your creative comfort zone.
Sharing a bed: arguably one of the most intimate, quietly loaded experiences lovers can have. But what happens when that space starts feeling a little… cramped? As relationship dynamics continue to expand beyond the monogamous blueprint, perhaps it’s time our bedrooms — and more specifically, our beds — caught up. Enter Feeld, the dating app flying the flag for curiosity, fluidity, and no-judgement connections. Long beloved by the open-minded and exploratory, the app has now teamed up with Swedish homeware powerhouse Gustaf Westman to create the world’s first bed designed for non-monogamists — a saturated-hued, Lego-adjacent dreamscape built for two, or three. Who says bedtime can’t be a little more… social?
Sitting down with Wonderland, Feeld’s Brand Partnerships Manager, Johan Majer, and Westman himself spill the secrets behind the collaboration. Keep reading…
Gustaf, thanks so much for chatting with us. We’re curious—how did this collaboration come about? Did you ever envision working with a dating app? How much did this push you outside your creative comfort zone?
Gustaf Westman: I’m just trying to be very concrete in what I design and how I think. Both me and my generation want stuff that makes sense and is easy to understand! I’ve never really thought about the possibility of collabing with a dating app, but once this idea and project came to life it made total sense to me.
Tell us about the installation. How did that concept shape your design process?
GW: I wanted to make a bed that inspires people to do different, fun stuff in bed and to stay longer in it! Bed rotting is everything I live for! The idea is a bed with a frame where you can attach different gadgets. At the exhibition, a few of the add-ons are shown, for example it has a built-in TV so you can stay there and watch all day, and a mirror so you can admire your reflection, or whoever you’re sharing the bed with, all night. The concept made me dive deep into what we actually do in bed, and made me realize how important the object really is.
Your work often plays with colour and form. In what ways do you think furniture influences emotional and relational dynamics?
GW: Furniture can make people feel all kinds of things. The best thing I’ve heard is when people say they want to eat my objects. That’s like the best compliment ever, if someone likes something so much they wanna put it in their mouth!
How did collaborating with Feeld challenge or expand your creative boundaries?
GW: I think what Feeld does is create a safer space for new ways of connecting, and I wanted to do the same thing with this bed. Both the app and this bed challenge the traditional views of modern relationships, and embody a bold and lighthearted approach to intimacy. Translating Feeld’s philosophy into an object was challenging in a fun way!
When designing pieces meant to foster intimacy, how do you strike the balance between aesthetics and function?
GW: Finding a balance between these two are important, and I always strive to merge aesthetic and functionality. For me though, function and needs are the starting points. They inspire and ultimately shape the design. Aesthetics then serve as the final, defining touch.
Feeld has always been about expanding possibilities in relationships. What made you want to explore that ethos through furniture design?
Johan Majer: At Feeld, we are always thinking of new innovative ways of representing relationships. Last year, we had the launch of AFM (A Fucking Magazine) – merging the world of relationships and sexuality with the world of high-brow literature – understanding how these worlds tie into one another.
For this partnership, the home is where people often feel most comfortable. It’s within this space that a level of openness is required to confidently explore relationships and self-discovery. This made an interior-focused collaboration feel like the perfect fit.
At Feeld, we approach our work with great thoughtfulness, while pushing boundaries in exciting and innovative ways. After seeing Gustaf’s work and understanding his influence as a groundbreaking artist who challenges the limits of design, we knew this collaboration was a perfect match.
What was it about Gustaf’s approach that made him the ideal collaborator for this project?
JM: Similarly to how Feeld encourages the evolution of relationships and openness with connection, Gustaf’s design emulates this in really innovative ways. It’s that level of creativity that attracted us so much to his work. There is also a natural symmetry around ideas of play on Feeld and Gustaf’s designs. Feeld is a dating space for all types of people – providing safer spaces for those in unconventional relationships to be themselves, honestly and authentically. As a pioneering, queer designer – Gustaf was a perfect alignment for us.
How does Feeld view design as a tool for deepening human connection?
JM: At Feeld, we understand that—for lots of people—dating is no longer about finding ‘the one’ but rather about exploring, learning and discovering things about yourself. There are a lot of similarities between this mindset and the creativity and exploration that comes with design.
We know our Members are discovering themselves in deeper, more honest ways and exploring types of connections and relationships with more curiosity and creativity. Similar to the process of design—working out what works for you in the world of dating and connection is a journey. Within this journey, we are given the opportunity to try new things and continue exploring ourselves in community with others.
In terms of the bed itself, the different elements of its design features such as the mirrors and the space to add extra gadgets and accessories allows the user to adapt the bed to what they want—personalization is key as a transformational tool for approaching all types of relationships.
Do you think our physical spaces (especially bedrooms) subtly reinforce traditional relationship norms? If so, how does this project challenge that?
JM: Feeld’s mission is always about breaking down the constraints of relationship norms, and empowering our Members to experience connections in the ways they prefer and feel most comfortable with.
Transforming something like the traditional bed into a space that welcomes non-monogamy helps us question norms and restrictions in conventional relationships—giving people a space (literally) to think more freely about what they really want.
How do you see home design evolving alongside changing relationship structures?
JM: Our collaboration with Gustaf highlights how the limits of traditional design can limit our thinking in all aspects of life—even our relationships. Our focus on home design allows us to explore how everyday items can be enhanced to create deeper connections and meaningful moments in our lives. By thinking beyond traditional models that often feel like the default, we open ourselves up to exploring new possibilities and perspectives in ways we might not have anticipated.
