We take a look at some of our favourite ensembles from the captivating COS Spring/Summer 2024 campaign.
The British-born brand, COS, is celebrated for its timeless yet modern aesthetics, offering a fresh interpretation of contemporary wardrobe staples. At the core of the COS philosophy lies a commitment to minimalist design, precise tailoring, and elevated sophistication characterized by clean lines and flowing silhouettes.
Delving into contemporary minimalism, the renowned Spring/Summer 2024 campaign features British-Japanese musician and actor Rina Sawayama and English actor Jack O’Connell. Captured in Mexico by celebrated Parisian photographer Karim Sadli, the campaign showcases both outdoor and studio imagery, highlighting the brand’s enduring sense of community and innovative artistic direction. Sadli embraces the serene backdrop, showcasing a multitude of talent against azure skies and the vast ocean vista. For their inaugural runway show in Rome, the brand showed 33 classic, yet elevated, dynamic silhouettes in Corsie Sistine – a lovingly restored 15th-century hospital.
Explore some highlights from this captivating collection with imagery from their campaign and runway
Shot in Mexico
Shot in Mexico
COS embraces the enduring trend of dressed-down tailoring with a dark navy ensemble. Pairing a boxy, deconstructed suit jacket with flowing straight-legged trousers, the look exudes effortless sophistication. The absence of lapels adds a subtle touch of refinement.
Shot in studio
Shot in studio
Infusing casual aesthetics into formal tailoring, the COS menswear team presents an off-white linen utility boiler suit. Crafted from a blend of linen and organic cotton twill, this versatile piece features workwear-inspired details such as a flexible waistband and ample pockets. Paired with sleek leather loafers, the boiler suit embodies summer-ready, contemporary style.
Shot in Rome
Shot in Rome
Embracing the enduring appeal of denim, COS presents a utilitarian twist on the classic “Canadian Tuxedo.” Oversized pockets adorn the boxy silhouette, adding a modern touch. Paired with black leather low-profile shoes, this ensemble offers a fresh take on casual-cool.
Shot in Rome
Shot in Rome
Crafted from sumptuous silk in a charming burnt orange hue, this ensemble exudes comfort and elegance. The focal point is a shirt featuring a distinct Cuban collar, styled in COS’s signature boxy, flowing silhouette. Complemented by wide-fit relaxed trousers, accented with a silver belt loop for added flair, this outfit strikes a perfect balance between relaxation and refinement.
Shot in Rome
Shot in Rome
In a vibrant shade of crimson, this dress boasts a boxy, relaxed silhouette, reminiscent of the 80s era of Grace Jones and Azzedine Alaïa. Featuring an oversized hood and open neckline, the ensemble exudes boldness and sophistication. Completing the look is a matching red leather-look bag, adding to the ensemble’s sleek and confident appeal.
Across the entirety of the collection, gentle curves harmonize with precise, delicate outlines. Refined folding intersects with impeccable artistry, crafting lively, expansive forms. COS infuses its reinterpretation of traditional tailoring, presenting sleek silks in voluminous, exaggerated structures.
View the rest of the collection…
All black and white photos are shot in-studio. All coloured images were shot on-location, in Mexico.
