Merry fashion week to those that celebrate it! Introducing your ultimate London Fashion Week rejuvenation guide: a curated collection of convenient indulgences, luxurious salons for pampering, and laid-back post-show hangouts. Whether you’re navigating between events or relishing in the weekend’s excitement, this guide is tailored for those who effortlessly blend comfort with style during fashion week. Dive into the full roundup below…

Start your morning off with Jolene Bakery, located on Redchurch Street in the buzzy lanes of Shoreditch. Jolene is a petite bakery that packs a punch with its divine baked goods and aromatic coffee. From flaky croissant to luscious pain au chocolats, and savoury lunchtime delights of scrumptious sausage rolls, sandwiches and heavenly cakes; enjoy all Jolene’s offering with an exceptional brew of invigorating coffee. For the fashion-goer crowds during fashion week, Jolene is the perfect pitstop for gourmet refreshments on the go.

Fussy, the eco-conscious natural deodorant brand, stands as your ultimate bestie throughout fashion week, especially amidst the hectic rush between shows. Their refillable, all-natural deodorant boldly confronts the challenge of single-use plastic waste, ensuring you stay fresh and confident all day long. Pick from sheer butter, coconut oil or probiotic goodness to enrich your pits, because after all… more power to the pits!

Shoreditch Nails shines brightly with its East London allure and cutting-edge nail artistry. Immerse yourself in their stylish studios nestled in Shoreditch and Dalston, where their exceptionally skilled team awaits you between show madness. Choose from an array of nail art to elevate your tips and celebrate their natural beauty, from the latest trends ranging from sophisticated dots to striking flames, guaranteeing you make a statement both on the runway and in everyday life.

Buller and Rice embodies the intersection of style and sustainability, making it a must-visit amidst the whirlwind of fashion week. With a design-driven philosophy and a dedication to inclusivity, their locations in Newington Green, Wanstead and Walthamstow serve as vibrant hubs for like minded people. Why not seize the opportunity this fashion week to experiment with a trendy wolf cut, embrace rich copper tones, or simply indulge in a bouncy, ’90s-inspired blowout?

Lastly, but perhaps most importantly, finish your day packed with fashion week fun with the lowkey grace of The Rooftop, One Hundred Shoreditch. This super secret, delightful oasis evokes the vibrant spirit of Palm Springs amidst the hustle and bustle of East London. With its whimsical pink colour palette, lush succulents and panoramic views from the outdoor terrace, it offers a playful escape for those who are seeking it. Keep the fashion week festivities flowing with a spicy marg… or two!