Take a look at the new, playful, and bold collaboration bringing the beloved lingerie brand and British fashion designer together.

Contemporary lingerie and nightwear designer Bluebella and British fashion designer Ashley Williams have joined forces for a new collaboration with a fresh take on sensuality and what it means to unwind. At their core, both brands have a mission of empowering and celebrating women through design — championing ideas of individuality and confidence that can be felt through every collection.

This collaboration is an exciting new chapter for both labels, bringing together the playfulness of Ashley Williams and the subtle boldness of Bluebella for a truly refreshing and one-of-a-kind line. From nightwear to underwear to accessories, all products are made from recycled materials.

“I have always loved the spirit of Ashley’s work, as well as her energy and subversiveness with such uniquely British humour in it,” Emily Bendell, CEO and founder of Bluebella, states. “Her work is so refreshing and playful while remaining meaningful. We have loved collaborating on this unique collection that is just as suited to wearing at home as it is to styling as outerwear.”

The Bluebella x Ashley Williams Collection is now available for purchase on the Bluebella official website.

Take a look at the stunning campaign images, starring model Alana Champion…