YouTube giants, The Sidemen, reveal the opening of their first permanent store for their popular clothing brand, SDMN Clothing. Based at the heart of retail therapy, Bluewater Shopping Centre Dartford, this store will be the first of its kind in the United Kingdom.

Not only does the shop demonstrate the mass appeal of the wildly popular group, but it brings their sleek clothing line and merchandise to the masses in a location where many of The Sidemen grew up in. The launch event saw a huge turnout with other six thousand fans showing their support.

The Sidemen are among the most high-profile internet personalities in the United Kingdom and internationally, boasting more than 130 million combined subscribers on YouTube and millions more followers across their various social media channels. 

Josh “Zerkaa” Bradley, a founding member of The Sidemen, said of the store opening, “We’re so excited to be opening in Bluewater for our first ever move into physical stores. We’ve been building to this moment for a while now and we can’t wait to open our doors”

This latest venture is the start of yet another successful branching out for the entrepreneurial group, having already moved into the world of food with their “Sides” brand, as well as their alcohol brand “XIX Vodka”.

Make sure to take a trip down to SDMN Clothing store, and treat yourself to some of their latest designs before they sell out!