Established in 2017, the brand aims to redefine the swimwear industry by designing swimwear that flatters every female form while being environmentally conscious. Driven by designing the perfect cut for all female forms in swimwear whilst respecting the earth, Lou Medina is a designer who does not rush her art. During her time at Phoebe Philo’s Celine´s atelier, she developed her garment construction skills. Under the mentorship of the talented Norman Rene de Vera – Chief of CELINE´s Atelier at that time – who guided her in grasping the importance of the cut, Lou Medina meticulously crafted her final prototype of the Medina brand over three years in development.
After learning the importance of comfort and minimalism from Phoebe Philo at Celine, Lou Medina was able to create a strong silhouette and minimise seams wherever possible whilst maintaining only the seams that aid in accentuating the female body shape. Fully assimilating the product she produces is clearly key to Lou Medina, together with the virtue of understanding the body shape, the relevance of muscle control and emphasising the waist, as well as recognising that swimwear should bring confidence in how you feel. True to the concepts of repurposing and versatility, most of the silhouettes allow the suits to transition into chic daywear pieces seamlessly.
By focusing on factories, suppliers and materials that are environmentally friendly, Medina ensures that their swimwear not only performs well but also respects the planet. The brand’s fabric is made from recycled fishnets, which provides a long-lasting and durable option for women who want to invest in high-quality swimwear while reducing waste. To ensure longevity of the swims, Medina doubles the fabric of each piece so it retains its shape and provides endurance and comfort. With that in mind, Medina has introduced curvy models into their lookbooks, with the pinnacle emphasis on promoting inclusivity and helping audiences understand that the swimwear will fit them, whatever their shape and size.
With Medina, women can trust the quality and environmental impact of their swimwear. As a brand that values style, comfort, and environmental responsibility, Medina is the go-to choice for women who want to make a statement this summer.
Each piece is thoroughly tested on sportswomen and surfers to adhere to an active outdoor life.
To find out more about the innovative brand and dive into the gorgeous collections, head here.