Between the Avant Guard’s new biodegradable sunglasses, BOTTLETOP’s regenerative accessories, and Saywood Studio’s horticulture-inspired capsule collection, brands are exploring new materials and eco-conscious techniques. Prioritising the environment as well as the people behind their production processes, small businesses are making big strides towards a more ethical fashion industry. In honour of Earth Day, here are some of our favourite brands that you can be proud to support.
EARTH DAY FASHION ROUNDUP
Saywood Studio, #TOGETHERBAND, and more: we’ve rounded up our favourite sustainable brands in honour of Earth Day.
Beyond Retro’s Denim Shop of preloved pieces
Leading vintage store Beyond Retro’s announced their new Denim Shop, reminding us that when it comes to denim, vintage is just better. Beyond Retro has provided eco-conscious shoppers and vintage enthusiasts with on-trend alternatives to fast fashion. Now with a dedicated denim focus, the store really has it all. From Levi’s jeans to denim shirts and everything in between, there is something for everyone. And you can be sure that you’re buying sustainable, high-quality products always with a story.
Saywood Studio’s horticulture-inspired capsule collection
Contemporary slow fashion brand Saywood Studio encourages us to connect with nature through their new capsule of practical, conscious pieces. Run by Harriet Saywood Bellisario, the London based company focuses on colourful, wearable staples that you’ll have in your wardrobe forever. Small batch production, responsibly sourced materials, and zero waste accessories, Saywood embodies the beauty and impact of a small brand. Releasing on Earth Day 2023, the Earth Day Capsule features multi-functional and versatile pieces such as reversible hats and multi-pocketed patchwork shirts.
BOTTLETOP’s new campaign shows regenerative handbags
BOTTLETOP’s mission is to protect natural ecosystems and biodiversity, particularly of the Amazon, as well as its Indigenous communities. The brand’s pieces are made from their Salvador Atelier’s signature ring pull chainmail fabric and Amazon Atelier’s Açai Seeds. Their new SS23 campaign “Memphis Dream”, photographed by Edgar Berg, features Brazilian supermodel Alessandra Ambrosio, Indigenous model and activist from the Amazon rainforest Zaya Guarani, Suzane Massena from Salvador, and sustainability consultant Marina Testino. Beautiful pieces with a beautiful mission.
The #TOGETHERBAND campaign’s friendship bracelets
Started on Earth Day 2019 in partnership with the UN Foundation, the #TOGETHERBAND campaign was founded to raise public awareness of the UN Sustainable Development Goals. The friendship bracelets are not only impactful in their meaning, but their production is innovative and helps to reach the SDGs. Handcrafted by artisans in Nepal and the Amazon using waste materials such as food waste, Parley Ocean Plastic®, and Humanium decommissioned firearm metal, they are environmentally sustainable and provide jobs for the local communities. The campaign has raised over £2m for global projects dedicated to advancing the SDGs.
ARMEDANGELS’ “MADE TO MAKE A DIFFERENCE”
Fair fashion brand ARMEDANGELS released a new capsule “MADE TO MAKE A DIFFERENCE” with products made from ethically-sourced materials. Their recycled cotton is made using pre-consumer fibres, using fewer excess resources and promoting a circular industry. The campaign is a collaboration with the supplier Valerius 360° and works to shift the industry’s mindset to be sustainable from the very first step of the production process.
Wax’s sustainable materials and craftsmanship
London based brand Wax creates accessible high quality pieces, embracing a slow fashion method and working with sustainable mills to ensure ethical production. Minimising their footprint as much as possible is their ultimate goal as they design pieces that evoke confidence in its wearers. Their new collection is as beautiful as it is ethical.
The Avant Guard’s biodegradable eyewear
The Avant Guard creates their sunglasses using the new biodegradable material M49 Bio Acetate. Symbols of change, they design with the mission of “empowering vision, igniting change”. Revolutionising the eyewear industry, the eyewear is handcrafted in limited micro-batch collections to reduce their carbon footprint. Their philosophy of “Eye for Change” encourages us to view the world through a new, positive lens.
PUBLIC SERV-CE’s bio-sportswear
PUBLIC SERV-CE designs their products like Apple does, aiming to become the future of design and luxury sustainable sportswear. Using bioengineering, they integrate organic processes and materials to reference living organisms’ shapes — merging nature and fashion and blurring the line between the two. They focus on timeless pieces made from the highest quality products and biotechnologies that help reduce water and energy consumptions and replace synthetic and Animal fat-based textile softeners. High performance from start to finish.
Sheep Inc.’s carbon-negative footprint
Working with cutting-edge regenerative farms and solar power-run supply chain partners, Sheep Inc. offers sustainable and transparent products. They use NFC technology to give each garment a digital fingerprint that allows you to see all its information, from where it was created to its environmental impact. Teaching its customers about the production process, connecting the people and sheep behind the pieces, and changing how we shop, Sheep Inc. is at the forefront of change.
Beyond Remade’s recycled designs
Beyond Remade designs vintage-inspired garments using recycled materials, creating one-of-a-kind pieces. 100% preloved and meant to be loved forever, their products are made ensuring minimal waste. When shopping there, you can be sure that nobody else has your same piece.