Blondes are spearheading the UK’s indie renaissance. Having first formed at university in Nottingham back in 2017, the band quickly found themselves with scores of local fans, loyal to the angsty but uplifting aesthetic that the band were becoming known for. 2020 saw their most significant success to date, with the single “Coming Of Age” proving to be a perfect epitomisation of their sound. The track blew up on TikTok, becoming a viral sensation with more than 1.7 billion views to date. The triumph of the song led to the industry taking notice of the group, and they soon found themselves signed to C3 Records. Since then, the band have released a smattering of arena-ready singles, and played sets at Reading & Leeds, Dot to Dot and Lollapalooza Berlin to name a few.
Earlier this month, Blondes returned with their rousing and vibrant cut “Love In The Afternoon”. A progression of their style and approach, the new cut is an ode to classic noughties indie, with a barnstorming hook and riveting, driving electric guitars. The single has now been augmented by the release of a colourful visual; directed by James Slater, the video was shot on Super 8 film across a motley array of locations, and emphasises the vitality, emotion and energy of the track.
Speaking on the new video, the band add, “This video was so much fun to make! We love working with James Slater and this one might be our coolest so far. We wanted something quite vibey and retro, so loads of it was shot on super 8 film. The experimental analogue feel fits really nicely with our other visuals in that way. The main location was a house called Ron’s Place where the old owner had turned all the rooms into these surreal ultra expressive art pieces – it was like performing inside someone’s fever dream.”
One of UK indie rock’s brightest lights, we expect Blondes to continue to evolve and entertain, with a big summer ahead!
Watch the video below…