The Rolling Stones are undoubtedly one of the great British bands of all time. Causing pandemonium following their emergence in the 60s, the band had a monumental impact on British culture, shaping the sound of modern pop and rock, with their influence still very apparent in present day music. We could hardly contain our excitement after hearing of a very special collaborative drop with lifestyle brand RS No.9 Carnaby, the world’s premier youth entertainment brand and cultural home MTV, and Paramount Consumer Products.

The vibrant collection plays on the influence of the band, consisting of two hoodies, four t-shirts and a tote bag. Features include a sleek cream t-shirt with their instantly recognisable logo on, and a black hoodie and a grey t-shirt with the iconic lyric “It’s Only Rock ’n’ Roll But I Like It”. There is also a cream hoodie, a white t-shirt, and a tote bag with the infamous “I Want My MTV” quote, which originated from when an MTV music executive convinced lead vocalist Mick Jagger to feature in the brand’s launch campaign back in 1981, illustrating the 40 year relationship between the two. It’s a classy, forward thinking collection of items that celebrates the illustrious nature of all brands involved.

On the collaboration, The Rolling Stones commented: “MTV has been such an important part of our journey – helping us by sharing our music to the world. We are very pleased to be able to continue to work with MTV, and bring exclusive collaborative products to our fans.”

David Boyne, Managing Director of Bravado, said: “We are thrilled to collaborate and create a collection of apparel that celebrates the band and MTV’s influence on the global music industry”.

Pam Kaufman, President and CEO of International Markets, Global Consumer Products & Experiences for Paramount, added: “We look forward to offering fans this definitional collaboration that brings together one of the greatest brands in music, MTV, with one of the greatest rock bands of all time, the Rolling Stones.”

To browse through and to purchase the striking collection, head here, or pop down to RS No.9 Carnaby’s global flagship store on Carnaby Street.