Ches Barrow’s debut EP, “Girl Who Ruled The World” stunned the scene with an effortless charm, and now she is back with an immense new single “Wild”. The talented songwriter wrote the track for her luxury beauty brand, Ches Editions, after having been approached for a major TV commercial on ITVBe, in which she also starred in the commercial.

Speaking about “Wild”, Ches explains: “I of course wrote it with the aesthetic and vibe of the ad in mind; envisioning a fashion-runway edge with the models doing their thing and a low-key ‘luxury beauty’ depth. But it also is absolutely naturally an extension of my artistic-style and musical growth.”

Produced by Barrow, mastered by Chris Gehringer, and mixed by award-winning Carl Glanville, the track delivers an empowering message to have confidence within yourself. Barrow, whose sound has been widely praised, openly sings about her experiences. The impressive production and fearless lyrics of the song mirror Ches Editions’ featured hero-product: The Ultimate Oil for Hair. The brand is about ‘clean luxury beauty’ – it goes against the grain of its competitors; existing as 100% Natural with zero synthetic ingredients.

“My dream has always been about the songwriting and it feels so gratifying to have finally got to a place where I allowed myself to believe in me so much and the result of the production is something I’m truly proud of. This is the culmination of my so-far life’s work to fruition; my growth as an artist and person is in the ‘fearlessness of ‘Wild’; and that it’s going to be in the commercial for my brand that I’ve also worked so hard for and has such a vital message, is everything. I’m here for all of what believing in myself as an Artist brings,” Barrows imparts.

With a glossy release so soon after her debut EP, Barrow’s signature voice and songwriting stamp continue to be heard.

To listen to Ches Barrow’s single “Wild”, head below…