Gucci drives home their technology-inspired collection Good Game, by bringing it into the digital realm of Roblox. Enlisting the help of A1 footballer Jack Grealish, his super-stylish avatar dons the House’s dazzling collection. Spearheading ‘good game’ with stellar sportsmanship Grealish is the perfect figurehead for this collaboration.
Within the game, classic football penalty shootouts are echoed – wherein gamers will be guided to hit the right target, and score goals against the opposition.
Since Grealish’s debut, the football player has been quickly adopted as a beloved personality. Garnering support from fans all across the globe, Grealish is delving into the digital game. The Roblox community Gucci Town was first unleashed in May 2022, and connection through shared experience has always been at the forefront. Carrying the thread of its takeover by the one and only Miley Cyrus in lieu of the Gucci Flora Gorgeous Jasmine campaign, Gucci Town is on the up and up – constantly seeking to connect with those who expect the unexpected.