Rising artist Josiah Medina, also known as pretty ghetto, is taking the music world by storm with his unique blend of hip hop sounds and echoes of greats who have come before him. Hailing from Phoenix, Arizona, also known as the Valley of the Sun, Medina is well-versed in the art of sonically storming production and is quickly making a name for himself in the industry.
Following the release of his critically acclaimed project “October Money!” earlier this year, Medina is back with his latest offering “ice cream shop” as part of his forthcoming EP “LEMME DANCE.” This new track showcases Medina’s mastery of alchemy as he seamlessly integrates the perfect musical elements to create an introspective listening experience that is both intoxicating and club-worthy.
With a sound that resembles a transformative potion of wondrously eccentric hip hop sounds and echoes of greats who have gone before him, Medina’s unique style is a perfect balance of mellow cadence and recite-worthy hooks. The emerging wordsmith is grounded in his Mexican-American roots and seeks to discover a pure means of translating and understanding his culture and environment in all he releases.
“ice cream shop” is a cleverly complex track that explores a duality of ideas and emotion. The track is wrapped up in emotion that makes you sense power behind every word and bar, and his music behaves as a breath of fresh air in the soundscape of modern hip hop.
Since discovering his passion for production in high school, Medina has consistently worked to develop his craft and collate ever-growing knowledge. His dynamic background and points of reference ground him as he embarks on a coming of age journey, resulting in truly exceptional creations.
Pretty ghetto’s music is a universal experience that can be enjoyed while dancing, driving, crying or kicking it with friends, as his tracks explore the feeling of being alive and accepting the highs with the lows. With each new release, Medina’s delivery becomes crisper and his lyricism never fails to match it. He’s on a mission to paint his experiences in a musical form that is clear to see, yet with depth and room for exploration and interpretation. With continuous elevation, there’s no way he’ll miss.
Head below to listen for yourself…