The Italian-based brand Gufram has been around for a minute. Originally launching in 1966, Gufram has shapeshifted and transformed into a global entity known for pushing the boundaries of design. With the notion of ‘Radical Design’ as the brand’s ethos – its nonconformist and unconventional experimentation has resulted in an entirely subversive yet playful output. Exploring the intersection between art, technology, and artisanal creation – Gufram has a knack for dreaming up distinctly unique art, industrial, and domestic pieces.
It comes as no surprise then, that the trailblazing artist A$AP Rocky would link up with Gufram, and maximise their greatness. Hailing from Harlem, Rocky is a multihyphenate – traversing between a multitude of creative outlets. Rapper, entrepreneur, and fashion icon – since his debut onto the music scene in 2011, he’s emerged as one of the creative industry’s most illustrious figures. Rocky has decided to channel his creative prowess into a new design studio, HOMMEMADE. Aiming to create pieces that transcend normalcy, inspire creativity, and ensure comfort – there’s no doubt that HOMMEMADE’s pieces are set to revolutionise the home design game.
This is where the Gufram x A$AP Rocky collaboration comes in. The two powerhouses have joined forces to reimagine Gufram’s iconic CACTUS® house code for a more modern, up-to-date consumer base. Originally crafted up in 1977, its 50th anniversary is being heralded through this collaboration. Donned the “The Shroom CACTUS®”, this new iteration comes in a limited edition run of a mere nine pieces. Featuring an artisanal range of hand-painted mushrooms growing on its trunk and at its feet, the piece serves to hold up a surreal mirror to reality.
About The Shroom CACTUS® collaboration Rocky reflects, “Gufram is known to be playfully innovative while not losing their luxury appeal. From mid-century modifications, to contemporary collaborations, they have established themselves as a unique brand and therefore a perfect brand collaborator. This is the first collaboration from my HOMMEMADE decor studio and since I’ve always advocated for mushrooms it was only right that we made a cactus with them.”
This boundary-breaking collaboration is being presented by Design Miami in a spellbinding exhibition space. In a bright green, utopic forest – The Shroom CACTUS® takes centre stage. Visitors will marvel at the piece under a psychedelic blue sky, fit with fluffy clouds and illustrated mushrooms on the walls. Guests are also encouraged to walk upon the grass-like silky soft carpeting, which covers the entirety of the ground – sprinkled with dozens of ceramic flowers.
The Shroom CACTUS® presentation by Design Miami opens its doors to visitors from the 30th of November until the 4th of December.
For more information, head here…
