Wonderland.

GUCCI 25H CAMPAIGN 

The luxury Italian fashion house unveils its latest watch campaign starring Jessica Chastain.

gucci
gucci

A concept considered as much of a gift as it is a vice, the omnipresence of time is something that society has simultaneously feared and explored — never quite reaching a definite destination, until now. Embracing the infinite possibilities that time has bestowed upon us, Gucci furthers its innovative watch collection in a brand new campaign for GUCCI 25H, calling upon the Oscar-winning actor Jessica Chastain as its leading muse.

Much the same as the campaign’s earlier incarnation starring Idris Elba, Gucci places Chastain into a screen idol role, capturing her through a lens that boasts timeless elegance and palpable relatability. As the actor ponders her own perspective of time – how she dances along with it despite its mystery and lack of conclusion – an intimate visual spins into focus on the brand-new watch model at her wrist. Cast in a multi-layered, ultra-thin silhouette, the GUCCI 25H boasts the House’s contemporary narrative whilst in keeping with Gucci’s unmistakable watch expertise and craftsmanship.

gucci
gucci

Shot within the vintage visual, three automatic editions of the watch feature, each of which are fitted with Gucci’s GG727.25 calibre. Wearing the 40mm steel and diamonds model, Chastain coordinates its sleek design with her jewel-toned attire, whilst still-life shots show the models blue and pink aluminium counterparts.

Marking the House’s 50-year watchmaking journey, the GUCCI 25H campaign makes one thing clear: no matter where you are in the world, it is always Gucci Time.

To watch the campaign now, head below. Alternatively, to explore the full capsule click here

gucci
gucci
gucci
gucci
GUCCI 25H CAMPAIGN 

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