A concept considered as much of a gift as it is a vice, the omnipresence of time is something that society has simultaneously feared and explored — never quite reaching a definite destination, until now. Embracing the infinite possibilities that time has bestowed upon us, Gucci furthers its innovative watch collection in a brand new campaign for GUCCI 25H, calling upon the Oscar-winning actor Jessica Chastain as its leading muse.
Much the same as the campaign’s earlier incarnation starring Idris Elba, Gucci places Chastain into a screen idol role, capturing her through a lens that boasts timeless elegance and palpable relatability. As the actor ponders her own perspective of time – how she dances along with it despite its mystery and lack of conclusion – an intimate visual spins into focus on the brand-new watch model at her wrist. Cast in a multi-layered, ultra-thin silhouette, the GUCCI 25H boasts the House’s contemporary narrative whilst in keeping with Gucci’s unmistakable watch expertise and craftsmanship.
