Wonderland.

GUCCI FLORA

The luxury Italian Fashion House a new fragrance and limited edition makeup collection to their Flora universe.

With Miley Cyrus at the helm, the launch of Gucci Flora Gorgeous Jasmine Eau de Parfum saw a trailblazing campaign celebrating the divine spirit of the singer through the exploration of a dreamscape — perfectly embodying the lucid yet luxurious nature of the fragrance. Shot by Petra Collins, the second scent to join Gucci’s Flora Fantasy sparked a whole new direction for the capsule: one bound by imagination and fuelled with possibility. Led by Grandiflorum Jasmine, the scent balances delicate flowers with sensual notes of sandalwood, evoking the bold yet elegant beating heart of Gucci’s DNA.

In the spirit of imagination, the lineage of Gucci Flora fragrances has since inspired the Italian fashion house’s new limited-edition makeup line. As an extension of the Gucci Flora Gorgeous Gardenia Eau de Parfum, Gucci introduce its duo, including the Gucci Palette Beauté Des Yeux Gorgeous Flora, a breathtaking ensemble of soft-textured eyeshadows, and the Gucci Rouge De Beauté Brillant Flora lipstick that provides a 24-hour hold of pigmented shine. Housed in a palette embossed with the Flora pattern synonymous with the Flora line, the shades available range from rose-bud pink to metallic neutrals — a seamless reflection of the dreamy nature of Gucci’s fantasy.

To find out more about the Gucci Flora Gorgeous Jasmine Eau de Parfum, Gucci Palette Beauté Des Yeux Gorgeous Flora and Gucci Rouge De Beauté Brillant Flora head now to Selfridges.com

GUCCI FLORA

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