As he runs across a barren beach, Adam Driver exudes the imitable strength and powerful demeanour exuding from Burberry’s latest instalment of its fragrance lineage: Burberry Hero Eau De Parfum. Striving to awaken the hero within, Burberry concocts a scent that is freedom-inducing yet paradoxically intoxicating — a combination deemed necessary to spark personal transformation.

Blending notes of pine needles, benzoin and incense into a base of warm cedar wood oils, Burberry Hero Eau De Parfum comes together to create the ultimate fusion of sensuality and strength — a sentiment not so dissimilar to the effect Driver evokes as he is captured beside a horse, a notable figure of strength and stamina. Bottled in an asymmetric cut glass that illicit feelings of new beginnings and vigour, the Burberry Hero fragrance encourages rebirth and transformation at every stage.

Elaborating further on the inspiration behind the scent, Perfumer Aurélien Guichard explains, “My inspiration for Burberry Hero Eau De Parfum was my memory of the Landes forest, where pine trees grow close to the ocean. The scent of the pine needles melted with a trail of warm sand and sea-spray was the aroma I wanted to recreate. For me, the sensual and crystalised resins included in the fragrance represent the power of reconnecting with your natural instinct.”

To discover the scent now, head to theperfumeshop.com…