Wonderland.

FERRARI SS23 SHOW

The iconic automotive brand centres human nature in their third fashion show.

Set within the historic four walls of Milan’s Teatro Lirico, Ferrari shared their third fashion show, once again proving the storied company’s talents lie much further beyond the world of automotives. Their first show drew upon the aesthetic codes of the industry Ferrari hails from, and the second, suffused high-tech futurism into the mindset of the Prancing Horse brand. This one, however, turns the focus on human stories, the catalogue of memories within the Teatro Lirico the optimum confines for which to explore such themes.

Tailoring, racewear, and work garments co-inhabit the collection, a reflection of the many modes of Ferarri, with colour palettes drawing on the primary colours of Rosso Le Mans and Giallo Modena and interlaced with instances of neutraility, including light blue, earthy, and khaki hues.

Ferrari also furthered their focus on environmental conciousness this season, opting for low-impact materials and treatments, and collaborating solely with partners and suppliers who work in accordance with key international sustainability standards.

Head below to see for yourself, by entering the dream world of the Prancing Horse, right now…