Taking to the creatively-charged streets of Brighton, FILA unveils the first instalment of their “Art Of FILA” concept — a campaign that explores the subculture of parkour, its community and the emphasis placed on training all year round. Capturing world-renowned parkour athletes wearing the AW22 collection, FILA showcases the fluidity of movement and creativity inspired by their clothing, whilst simultaneously inspiring younger generations to find and chase their passions.

Marking her directorial debut, Jasmina Wood partners with Director of Photography Chris Thomson to create a spectrum of images via different mediums — capturing the chaotic yet camaraderie-focused nature of the sport. Released alongside a series of videos broadcasting the thought-provoking stories of different athletes, the campaign perfectly communicates the spirit of FILA, all the while emblazoned by its iconic F-Box badge.

Introducing the likes of Joe Scandrett who has cultivated a unique parkour style over 15 years, or Rachel, a 20-year-old athlete who uses the sport as a means of self-expression and trust, it becomes clear that the true “Art Of FILA” is its powerful ability to connect. Whether you’re an athlete or an enthusiast, FILA ensures that its messages are applicable and inspirational to anyone.

To explore more, head to fila.co.uk now…