Daniel Price’s latest track “In The End” sees the 22-year-old embracing the unique journeys, warts and all, life takes us on. The nostalgia-drenched R&B of Price’s debut EP “Peaking” takes in funk-esque sonics, pop and a pared-back ballad, to create a surefire assault on the music industry.

The project was recorded across LA in Airbnbs on one of his first-ever visits to the city in 2020. “In The End” in particular, “is about the risks and decisions you make in life to get closer to that ideal version of self,” Price explains. “While that lands you in some turmoil in your personal relationships. That’s why I think the video gets across so well, in the abstract fashion we intended it to.”

Head below to see what he’s talking about right now, by watching the “In The End” video below, now…