Following the drop of Intergalactic, we thought the boundaries of Coca-Cola’s flavours had been well and truly met — until now. Partnering with Grammy-nominated artist Marshmello, the iconic drinks brand exceed every expectation with a new limited-edition flavour — inciting the fun, creativity and adventure inspired by Marshello’s unforgettable tunes.
Marking the second limited-edition Coca-Cola product to drop in the UK, the new flavour incorporates notes of strawberry and watermelon into Coca-Cola’s classic recipe. Housed in collectable slim cans printed with Marshmello’s signature black and white trademarks, the collaboration is one that is not only aesthetic, but also addictive.
Speaking of the partnership, Marshmello explains, “It was great to collaborate with Coca-Cola® on this limited-edition drop. We created a vibey blend of my favourite flavours in this all-new mix. I think it tastes amazing and I hope fans love it too.”
Featuring in a takeover on Marshmello’s Twitch channel tomorrow, fans will be invited to participate in a unique adventure and be granted exclusive access to Metamerch designed by Zepeto. On July 25th, fans will also be able to visit Coca-Cola’s creation hub, where Al technology and renowned creatives will transform their emotions into a personalised piece of digital art.
Undeniably inventive in their approach to the possibilities of their brand, Coca-Cola Creations is quickly becoming the front-runner for the future of drink companies.
For more information, head to coca-cola.com/creations now.