While the sun-kissed summer days are officially in full swing, the time has never been better to ditch the layers of makeup in place of a fresh and gloomy visage. The dilemma, of course, is how that can be achieved without the help of our favourite foundations and powders — a problem which we can now look to science to answer. Introducing, BIOEFFECT: the Icelandic cult skincare brand, founded by three scientists who discovered a way to produce plant-based EGF (Epidermal Growth Factor) in barley plants.

Completely natural and organic, EGF is paramount to encouraging the production of collagen, elastin and hyaluronic acid — the trifecta of ingredients to combat the signs of ageing. Incorporated into the EGF Power Cream, the product boasts deeply nourishing qualities to leave skin with a dewy complexion. Elsewhere, the EGF serum boasts a different consistency — delivering proven results with seven pure, clean and safe ingredients.

“The EGF Power Cream is definitely a new generation of anti-aging face cream. We have created a unique complex featuring our key ingredient Barley EGF as well as our new Barley Beta Glucan, Niacinamide, and the multi-functional plant extract Oridonin, a hidden gem in the world of skincare. These amazing ingredients work in perfect synergy to boost the complicated regenerative processes in our skin,” says Dr Björn Örvar, BIOEFFECT co-founder and Chief Science Officer.

In the name of self-care, we know exactly where our disposable income will be going this month. To shop the full collection now, head to bioeffect.com.