With summer in full swing, many of us are frantically searching for the next party spot from which to enjoy the warm weather and carefree vibes currently taking over London. Well, famed drinks brand CÎROC has just the destination.

In celebration of a staggering 50 years of the UK LGBTQ+ Pride Month, the drinks label is taking over the infamous nightclub KOKO for none other than the CÎROC Iconic Ball. Commencing on Thursday 30th of June, Camden is welcoming the brand and a host of guests into one of its most beloved venues for a night of dancing along to sweet sounds served up by DJ Biggy C and healthy rivalry culminating in a blissful affair not to be missed. With guests split into five ‘Houses’, they must take an extravagant tour through the five decades of UK Pride, including sub-categories such as the 2000s Best Dressed and the 2010s Best Runway, for a prize unlike any other: a Matty Bovan-designed CÎROC Ball Trophy Bottle.

While all of the above is as joyous as the celebration at hand, the Ball proves itself to be much more than a party. Coming as a collaboration with Not A Phase, a donation is to be given to the charity for their incomparable work to ensure the safety of the Trans and Gender Non-Conforming community, ensuring that the sector of society that it is being celebrated is honoured and supported, fully.

“CÎROC is an iconic brand that celebrates iconic moments. Alongside our LGBTQ+ partners and employees, we felt that a Ball was the ideal way to marry the iconic history, celebration, glamour and unity of queer history—past, present and future—as not only are these key drivers of the Ballroom culture, but key tenets of the brand’s beliefs,” explains CÎROC Brand Manager, Conor Brown.

With three exciting Mark Bleziri-crafted videos, titled The Runway Film, The Kiss-In Film and Mash Up all available to stream ahead of the event and free tickets now available to collect at ciroc.com, it is fair to say that CÎROC’s Pride Month celebration is to be a grand party – and, rightly so.