Wonderland.

GUCCI HA HA HA

The Italian fashion house draws upon the eccentric stylings of the nation’s favourite artist to create a brand new collection.

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It would appear his tour isn’t the only place Harry Styles is showing a little love this year. Could it be yet another blockbuster? Or perhaps, an additional music video for his chart-topping album, Harry’s House? No, yet again, Styles has managed to defy all of our weighted expectations — launching a collaborative collection with Alessandro Michele for none other than the beloved Gucci. In the spirit of true complicity, the collection marries the initials of Gucci’s Creative Director with the British singer-songwriter-turned-actor — encapsulating the synthesis of their flourishing friendship.

Aptly upbeat and playful, the collection – titled Gucci HA HA HA – is the result of the metamorphosis between creative expression and physical products. Encouraging collaboration and collective ideals, the initials merge in a way which reflects laughter. If either Harry or Alessandro’s initials were taken from the equation, its meaning would be lost. Similarly, the Gucci HA HA HA collection heralds all new versions of beauty. Encoding liberality and spontaneity into eclectic patterns, against-the-grain silhouettes and avant-garde accessories, the collection is potent with Harry Styles’ masculine elegance throughout.

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Speaking of the new collection, Alessandro explains, “Harry has an incredible sense of fashion. Observing his ability to combine items of clothing in a way that is out of the ordinary compared to the required standards of taste and common sense and the homogenization of appearance, I came to understand that the styling of a look is a generator of differences and of powers, as are his reactions to the designs I have created for him, which he has always made his own; these reactions restore me with a rush of freedom every time. The idea of working together came to me one day while we were talking on the phone: I proposed creating a ‘dream wardrobe’ with him, starting from those small oddities that come together in childlike visions. We ended up with a mix of aesthetics from 1970s pop and bohemian to the revision of the image of the gentleman in an overturned memory of men’s tailoring.”

While maintaining the core eccentricities of Gucci, the capsule marks the beginning of a jargon which incites new levels of play for the Italian fashion house. And dare we say, Gucci may never be “As It Was” again…

To explore the full collection and for more information, head to gucci.com now.

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GUCCI HA HA HA

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