For those not already familiar, may we introduce you to Arctic Army — the outerwear company boasting an unapologetic attitude towards the conventions of fashion. Mainly comprised of lines of minimalist staples, the brand turn to a vibrant colour palette for their Spring/Summer collection — with breezy silhouettes and simplistic designs at the forefront. Though stripped back in patterns, the warm rose pinks and royal blues ensure a statement is made while remaining a piece that can be worn with almost any outfit.
Championing energy and movement over superfluous trends, Arctic Army capture and celebrate the tenacious attitude that remains at the heart of the brand. Blending brand new designs with Arctic Army classics, the collection is a compilation of light puffer gilets and jackets, loose fitting cargos and spacious pullovers.
Speaking on the collection, the creative director and co-founder Ed Jefferson imparts, “It’s been a truly brand defining moment for Arctic Army to launch a Spring Summer collection. We want to offer our customers an all year round offering, designing products to be worn throughout all four seasons.”
To explore the full collection now, head to thearcticarmy.com.