Let’s be honest, when it comes to our underwear, all of the neon coloured lace in the world could not distract from the one thing we all desire: comfort. With this in mind, we want to introduce you to what we think will be your new favourite undergarment designer upon the launch of their latest comfort-driven collection.

Introducing their new EVER Fresh range, Sloggi is looking to provide us with simple, statement cuts which are laced with the technology necessary for cosy dressing all day long. Promising to be their “freshest, most breathable and moisture-evaporating underwear ever,” the brand has harnessed all of the goodness served up by Supima cotton, polyamide and Creora Fresh elastane, and manipulated them to form the ultimate underwear formula. Coming to us in a range of timeless silhouettes, washed over in striking black and icy blue hues, the collection is fool-proof when it comes to styling, allowing its absorbant, light-weight fabric to remain the star of the show. And, all of you bra-rejecting ladies are invited to rejoice, as the always-uncomfortable wire has been disregarded in the collection, meaning that mouldable and supportive bras are up for grabs.

So, should you be looking to update your underwear collection and breathe some life into your daily routine, Sloggi is the brand for you.

To discover more and to shop the collection, head to sloggi.com…