Wonderland.

GUCCI GG CANVAS IN BLUE

Hacked straight from the Love Parade, Gucci unveils the reinterpreted fabric.

GG BLUE DPS
GG BLUE DPS

While the houses’ at the helm of the fashion sphere always aim to remain fresh and inventive at all times, it is fair to say that sometimes, codes of the past are simply unbeatable. And Gucci knows this.

Like many of you, we are still reeling from the Italian brand’s Love Parade, which paid homage to the glitzy glamour synonymous with old-school Hollywood. So, naturally, we have been rummaging through the collection in search of inspiration and future purchases. And, this particular reinterpretation of a classic Gucci fabric has captured our attention and hearts. Dropping the Gucci GG Canvas in Blue, the house has drawn upon the timeless fabric and its long-standing relationship with the brand and looked to reimagine it through a modern lens.

With the infamous GG monogram washed over in a deep, royal blue here, the label has turned to its historic heritage and the legacy of former Savoy Hotel lift boy, Guccio Gucci, in a bid to offer its customers an elegant array of luggage-meets-accessory cuts, all of which slot into the brand’s men’s and women’s collection and offer an irresistible alternative to the beloved beige hues synonymous with the brand. Standing as the perfect accessories to accompany you this holiday season, the new Gucci GG Canvas in Blue cuts are officially planted at the top of our wishlists.

To discover more, head to gucci.com

GG BLUE DPS 9
GG BLUE DPS 17
GG BLUE DPS 9
GG BLUE DPS 17
Creative Director
Alessandro Michele
Art Director
Max Siedentopf
Ph & director
Max Siedentopf
Make up
Fara Homidi
Hair
Andrea Martinelli