From their everyday loungewear collection to their second skin shapewear, here is why Kim Kardashian’s shapewear brand is one of our favourites.
When it comes to the Kardashians, there are no shortages of businesses and ventures that have come from their name. From the early begins of their LA-hailed DASH stores to Kylie’s billion-dollar makeup brand Kylie Cosmetics, the family are without doubt business moguls. But if there is one venture that currently has us in a chokehold it’s Kim Kardashian’s SKIMS.
Well known to have changed the game when it comes to everyday shapewear, loungewear and underwear, the brand has gone from strength to the strength in recent years as they continue to provide solutions for people of different sizes and body types. With inclusivity and diversity at its core, the brand caters to a wide variety of sizes that stretch from XXS to 4X in all of its collections and shades.
But it’s their best-selling Fits Everybody Underwear range that us in obsessed. Made with smooth flattering fabric that acts as a second skin, the range is unlike anything out in stores at the moment, as it provides full coverage and quality without breaking the bank and those dreaded wash cycles.
From their sculpting bodysuit that perfectly flatters every curve to their comfortable and breathable underwear range, SKIMS easily has something for everyone, whatever their needs may be. One of the most unique parts of the collection is its ability to transcend both loungewear to everyday outings. While other brands put a heavy tunnel vision on where and how you can wear a piece, SKIMS allows customers to use their clothing for whatever occasion.
If you’re looking for a new brand to obsess over, SKIMS should definitely be on the top of your list, and we recommend joining the waitlist as soon as possible.