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NUDEA

The sustainable brand unveils their new luxe ribbed seamless collection of bralettes and briefs.

Nudea
Nudea

If the pandemic taught us anything in the fashion world, it’s that the days of restrictive wired underwear are officially over. This Spring, the sustainable, underwear brand unveils a range of luxe ribbed seamless bralettes and briefs. Nudea’s first seamless line marks an evolution for the brand with a new category of intimates straddling loungewear and underwear.

Nudea is for those who demand ultimate comfort from their underwear without compromising on style. The Bralette and briefs use a part-recycled super soft ribbed fabric perfect for lounging. With a rich, sophisticated Merlot and super-versatile Olive that suits every skin tone, the new seamless line is Nudea’s first foray into loungewear putting comfort firmly at the fore.

Nudea’s founder, Priya Downes was uninspired by the uncomfortable and old-fashioned bras that she found in her underwear drawer, so she decided to envision her own brand that was built around the modern woman and her lifestyle. With no overhyped technology, no simplifying design and no shortcuts, Nudea brings together the best of modern fabric and production techniques together with sustainability practices to engineer better underwear.

On the launch of the new collection, Founder and CEO of Nudea Priya Downes says, “All day comfort is something we always strive for at Nudea, and this was the inspiration behind this new collection which uses the most innovative craftsmanship in seamless design. Whether you’re working from home, or heading out, the seamless range marries comfort, design and sustainability in one seamless set. We’re excited to be launching more loungewear and sleepwear pieces later this year, as well as broadening our range of lingerie with even more colour and recycled fabrics to respond to our customers demands.”

To shop the full collection now, head to nudea.com.

Founder and CEO of Nudea, Priya Downes.

Founder and CEO of Nudea, Priya Downes.