As categories from the BRITs turn to TikTok, the world of content creation has been spotlighted more than ever, and one particular user who has propelled her hits from the social media platform is Yaz with the single, “Mr Valentine”. Sharing snippets of the track over vlog-style clips, the sweet and fairy-like melody has already garnered the attention of her 750K followers, and has amassed over 2000 reaction videos from other users before it has even been released.
Dropping suitably before Cupid’s favourite day, Yaz releases the full-length version of “Mr Valentine” along with a fun music video that pays homage to the platform and supporters who contributed to the single’s worldwide acclaim. Culminating a charming selection of clips of fans lip-syncing and dancing along to the tune, the lyric video encapsulates the powerful and youthful soul which threads every bar of the track. With bouts of girl power, Yaz uses her honeyed vocals to unite women everywhere with the pure elation that comes with falling in love.
Elaborating on the track, Yaz explains, “The inspiration behind ‘Mr Valentine’ comes from my boyfriend. When I first came across the beat, it reminded me of the day we first met and the universal excitement of having a crush on someone. Funnily enough, his middle name is Valentine.”
As her first full feature, Yaz has effortlessly intertwined her transparent perspective into a tune reminiscent of the pop sensibilities she grew up listening to. The track is available to stream from today, and will be on loop as a means of manifestation to find that special someone for February 14th.
To watch the lyric video scroll below…