This ones for the ladies who were told “it’s not a fashion show” while putting full effort into their ensembles: For their SS22 campaign, Italian brand Pinko creates a collection that embraces the women who dare to standout, and express themselves whole-heartedly without fear. Teaming up with the global fashion icon Irina Shayk and photographer Brianna Capozzi, the campaign exudes an empowering charm while introducing the new Love Bag Click.

Taking their mission to have women feeling larger than life very seriously, an enlarged Irina Shayk poses across shrunken cityscapes, dressed in sequinned slips and bold leopard print suits. The imagery is both fun and inspiring, much like the message of the respective campaign. Viewing fashion as a game, Pinko reminds their wearers that the clothing they choose is a matter of play — and if you play the game your way, you will be unstoppable.

The featuring Love Bag Click is the embodiment of Pinko’s message. With its variety in stitching patterns as well as its array of prints and colours, the pieces exude unexpectedness. Waiting for its rightful owner, the bag appears in every shot with the brand’s new ambassador and is every bit as captivating as the imagery.