When you ponder the wonders of sustainable fashion, the mind instantly travels to upcycled garments and the newly founded clothes rental companies currently making waves in the industry. But the social movement born out of innovation and creativity, Difference Makers is here to prove that the next step in eco-friendly creativity is completely virtual as it unveils its virtual capsule collection.
Joining forces with fashion house Republiqe, the platform has dreamed up an inclusive collection, one that cannot be worn in real life, but instead enjoyed online. Driven to fruition by the powers of STEM – Science, Technology, Engineering and Maths – the collection boasts bubbled strapless mini dresses and faux fur bucket hats, all of which can be tailored to fit the wearer and enjoyed on social media with the help of innovative technology. Standing as an ingenious response to the current cry for more sustainable options for eco-friendly style fanatics, Difference Makers have proved digital fashion is providing a fascinating alternative to the wasteful fast fashion clogging up the world’s landfills
When speaking on the collaboration, Republiqe’s lead designer Ashwini Deshpande claimed, ” I never planned to go into STEM – I very much wanted to be in the creative industries. But I didn’t know the two could actually converge and make for an even more exciting career.”
To make the affair all the more exciting, Difference Makers are also welcoming 150 lucky shoppers a chance to enjoy the collection in a virtual fitting, ensuring that their capsule release becomes all the more memorable.
To discover more, head to differencemaker.com.