After the fallout of the pandemic, everyone is looking towards cleaner and more conscious brands when it comes to beauty. And, a brand that is serving up just that is RadSwan. With founder Freddie Harrel at its helm, the black-owned business has made a name for itself by providing its customers with community-centric products and boasting a culture-rich ethos. And now, the brand is looking to broaden its horizons by unveiling its latest collection: RadClips.

A line dedicated to providing shoppers with synthetic hair of the highest quality, the new line contains the choice between RadClip 01, 02, 03 and 04, all of which are irresistibly easy to apply thanks to their metal clips and silicone endings grip. Also promising to cover the whole head and maintain the brand’s environmentally-friendly ethos thanks to its feature of recycled hair that has been collected back from its customers, the newest release from the brand is one crafted with its customer in mind.

“Hair embodies my freest and earliest form of self-expression, and as a shapeshifter I’m never done,” explains founder Freddie Harrel. “Black hair is culture, it’s always been the safest and boldest form of self-expression we’ve resorted to. It’s the magic trick we brought to school, the threads of our lineage, it’s Sundays spent kneeled down, or in someone else’s crotch, doing each other’s hair, whilst chatting for hours. it’s therapy, it’s community, it’s sisterhood!”

To discover more, head to radswan.com ahead of the release of RadClip 01 and 02 on October 29th.