With October well underway and a change in the temperature evident, it is fair to say that many of us are looking towards, dare we say it, Christmas! And, if like us, you are looking to give in to the festivities a little earlier than usual, Prada and Selfridges have got you covered with their Prada On Ice pop up.
Inspired by the ice-bound and dynamic activities synonymous with The Winter Olympics, Prada unveils its Oxford Circus-situated winter wonderland, available for fans of the house to enjoy all month long. With Prada looking to reflect its brand ethos in the chosen theme, winter sports pitch markings and bobsleighs ridden by animated mannequins give the display a lively edge as a feeling of teamwork and unparalleled performance prevails.
And, while the snowy graphics and vibrant red and blue colour palette display make the pop-up inviting from the get-go, the feature of Prada’s special collection makes it all the more irresistible. With a winter sports-themed collection, featuring ski gear and cashmere cuts, littering the display, a trip to Selfridges to bask in the pop-up is sure to have you in the winter spirit.
To discover more, head to prada.com and head to Selfridges to enjoy the pop-up.