It goes without saying that Jamaica’s global impact is undeniable. From fashion to sport to language, the Caribbean island influence can be found all over the world, and continuing to wave the flag for his county is one of Jamaica’s most iconic artist’s Popcaan. Teaming up with Amsterdam-hailed brand Daily Paper, the star celebrates his humble origins in Jamaica’s St Thomas parish with a fashion line that loudly puts his beliefs at the forefront.
Comprising of six brand-new garments, the capsule collection brings out both Popcaan’s and Daily Paper’s beliefs: integrity, family, excellence and trust. Spotlighting heritage and unity, the capsule boldly honour the country, as Jamaica’s signature yellow, green and black run through each cosy “fit.
Also feauting an exclusive music video from the artist, we see Popcaan take us through a day in the life with him and his family outside the home, before venturing to a late-night gathering that introduces the audience to the Unruly universe. With balaclavas, multicoloured bike tops and classic hoodies, there is something for everyone in this family orientated collection.
Check out the full collection at dailypaper.com