Wonderland.

L001

The iconic brand enlists rapper and innovator A$AP Nast for their heritage-rich campaign.

Lacoste x ASAP NAST campaign
Lacoste x ASAP NAST campaign

From his innovative style to his lyrical tunes, A$AP Nast is defiantly a focal figure in the scene, so it’s only right he collaborates with Lacoste for the clean-cut campaign. Titled L001, the campaign takes us to the court, as we see the rapper decked out in tennis-inspired clothing with a modern twist. Dynamic detailing runs through the collection as we see subtle retro references to the brand’s heritage as well as features taken from René’s Lacoste archive.

With kinetic lines and a triangular sage green design, the elegant trainer boasts the brand’s recognisable motifs, using clean stripes and classic hues. Both sporty and traditional, the trainer is perfect for the modern sneaker fan, as the smooth tumble leather elevates the trainer and makes it suitable for all occasions.

The L001 is available in all online and retail Lacoste stores from 30 August.

For more information visit Footlocker.com

Lacoste x ASAP NAST campaign
Lacoste x ASAP NAST campaign
Lacoste x ASAP NAST campaign
Lacoste x ASAP NAST campaign
Lacoste x ASAP NAST campaign
Lacoste x ASAP NAST campaign
Lacoste x ASAP NAST campaign
Lacoste x ASAP NAST campaign