It is fair to say that the most successful artists immerse themselves in every aspect of their creative process. Proving this to be the case is the multifaceted artist Swt Valli Hi as she unveils the visuals for her track “Over It.” Following an intense journey filled with cash-fuelled interactions, aggressive interrogations and flashing lights, the themes of LA gang-culture, loyalty and trust prevail in the artist’s self-directed and produced project. And, with the video featuring deeply personal lyrics penned by Swt Valli Hi being carried forward by a pensive sound featuring musical sensibilities hacked from the R&B, soul, rock and funk genres, it is made all the more mesmerising.
“The track began from a conversation talking about some really personal things that had happened in my life,” explains the artist when speaking on her latest project. “I was with Canadian music producer Cj Eriksson, and the music and lyrics just flowed out of us. With this track, I want to encourage people to let all the people that cross you and all the negativity go. See who’s for you and see who’s not; and those who are not, tell them bye-bye. You only live once, so let’s love and enjoy!”
Having gained a rapidly increasing social following since her beginnings in the industry, it is evident that the artist and her work have resonated with listeners. And, with Swt Valli Hi citing the likes of Gnarls Barkley, Kanye West and The Black Keys as her inspirations, it is clear that she is situating herself amongst the most creatively free and iconic artists of our time.
Watch the music video for “Over It” below…