Wonderland.

IMAGINATION

The house reveals their new summer-ready fragrance for men.

IMAGINATION CAMPAIGN_02
IMAGINATION CAMPAIGN_02

With the summer heat coming at us in full force, it is imperative that we smell good as well as look good, and Louis Vuitton are supplying the goods with their new fragrance for men – Imagination. Made at the heart of Master Perfumer Jacques Cavallier Belletrud’s atelier in Grasse, the seventh fragrance from the brand dedicated to men captures that impulsive energy to push the limits and evolve.

Drawing on the lush Mediterranean landscape, the perfume blends together elements of Nigerian ginger and Ceylon cinnamon, with each scent complimenting the other. Accentuating the scent further, Belletrud adds rare black tea from China to the fragrance and evokes the magic of the East while still holding those sensual summer moments from the West.

“For five years, I’d been dreaming of revealing the beauty of ambergris and expressing the quintessence of its amber note in a way that’s of the moment and devoid of nostalgia,” explains the Master Perfumer. “I’m very attached to the literal expression of raw materials.”

Taking us on a single flight across continents, the fragrance ignites the senses and delivers an impressive and universal attraction.

For more information visit louisvuitton.com

IMAGINATION

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